Meet the Mindstreamer – Chandler Swanner

Chandler Swanner’s interest in advertising dates back to her childhood. Her mother (and role model in life) was a Media […]

Third-Party Cookie Phase-Out: What Marketers Need to Know

Cookies are an essential part of internet usage, allowing websites to remember you and provide a more personalized experience. This […]

Meet the Mindstreamer – Kaya Bucarile

She plans and oversees media strategy for agency clients, working closely with project and platform managers to ensure that we […]

Advertising to Teens: How Brands Can Connect with a Generation that’s Always on Their Phones

Ask any parent and they’ll tell you, teens are almost always on their phones. According to Common Sense Media, 78 […]

Award-Winning Talent at Mindstream Media Group

Founded in 1951, the Alliance for Women in Media (AWM) is a professional organization committed to providing educational, networking and […]

Take Your Brand’s Temperature: How to Measure Brand Health

The need to establish clear brand awareness and brand health metrics is essential for any new brand awareness campaign. We […]

How to Get the Most Out of Programmatic Display Campaigns (and Make Sure You’re Not Throwing Money Down the Drain)

Programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to fast-forward your business, […]

Meet the Mindstreamer – Derek King

He’s part researcher, part data-cruncher, and loves digging into first-party data to find insights and patterns to help inform media […]

What You Need to Know About Programmatic Advertising

In the past, real-life human beings were solely responsible for buying and placing ads on media platforms. If that sounds […]

Meet the Mindstreamer – Bradi Slovak

In addition to managing the programmatic team in the Dallas office, Mindstream Supervisor, Programmatic Operations, Bradi Slovak is also responsible […]

What You Need to Know About Native Advertising

Let’s talk about a massive advertising opportunity that has been flying under the radar for a lot of advertisers. It’s […]

Mindstream Media Group Celebrates 20th Anniversary With Dillard’s

On September 11, Mindstream Media Group celebrates a 20-year business relationship with Dillard’s. We are proud to have maintained such […]

[Case Study]: Omni-Channel Digital Campaign Drives 19% Increase in Sales

Bonchon Chicken, a South Korean-based international fried chicken restaurant franchise, struggled with a lack of brand awareness but enjoyed an […]

Meet the Mindstreamer – Amber Helton

Based in the agency’s Dallas headquarters, Amber Helton oversees client strategy campaigns within multiple media platforms, works closely with clients […]

[Video]: Measuring The Unmeasurable: A Unique Approach to OOH Attribution

Varo Bank is a mobile-only neobank providing financial services through its mobile app. The transformational brand turned to Mindstream Media […]

Meet the Mindstreamer – John Hughes

Since starting his marketing career with Mindstream Media Group just a few short months ago, John Hughes has learned from […]

Leveraging the Industry’s Top Research Tools

As an agency, Mindstream Media Group invests over $1 million annually in the media industry’s best research, intelligence and analytics […]

Meet the Mindstreamer – Tom Palmier

After starting a newspaper in college (Truman State, 1999-2002) and going door-to-door to sell enough ads each week to print […]

Harness the Power of TikTok for Your Brand

Thanks to its engaging and interactive environment, TikTok is the perfect platform for brands to connect with consumers in an […]

Meet the Mindstreamer – Ashlyn Wade

As a Media Analytics and Insights Manager, Ashlyn Wade works with clients upfront, before their campaigns even begin to gain […]

Prime Day 2021

My favorite season is upon us and while shoppers prepare to snag the best deals, retailers are preparing for their [...]

Meet the Mindstreamer – Rich Muckerman

He builds interactive campaigns for clients, is a self-proclaimed sports enthusiast and is based in our St. Louis office. Meet […]

[WEBINAR RECAP]: How Will Facebook’s Conversions API Help Propel Brands Into a Cookieless Future?

The ads ecosystem is rapidly evolving to meet privacy expectations. As a result, the industry is moving away from the […]

Meet the Mindstreamer – Tracey Murphy

Born and raised in the Bronx, New York and a devoted Yankees fan “even when they’re not so great,” she […]

[WEBINAR]: How will Facebook’s Conversions API help propel brands into a cookieless future?

Join us for a webinar on Wednesday, May 5  at 12 p.m. Central to find out how Facebook’s Conversions API […]

Mindstream Media Group Joins The NOW Massage’s Inner Circle

With boutiques across the country and plans for steady expansion, The NOW Massage has chosen Mindstream Media Group to rejuvenate […]

Meet the Mindstreamer – John McMurray

His role consists of translating client business goals into measurable performance indicators and ensuring our analytics team has the data […]

Instacart’s Explosive Growth Means Opportunity for Progressive Marketers

When the first wave of COVID-19 shelter-in-place orders went into effect across the U.S. in early 2020, Instacart quickly adapted […]

Meet the Mindstreamer – Fabio Ramos

A long-time veteran of the agency (literally since it was formed), Fabio Ramos is a steward of clients and relationships. […]

A Look Under the Hood, Amazon’s DSP

As the third-largest ad seller in the country, Amazon has secured its stronghold in the advertising landscape. With its millions […]

Meet the Mindstreamer – Marti Janson, CCO

To commemorate International Women’s Day, Mindstream Media Group is celebrating women’s achievement by shining the spotlight on our very own […]

How Agencies Can Grow Through Strategic Partnerships

Agency Solutions 12 Ways We Can Help You Fast-Forward Wins Scale Pricing Insight Research New Biz Clout Increase Agency Value [...]

Meet the Mindstreamer – Amelia Monroe

She oversees the execution of client campaigns, leads a diverse team of specialists and drives year-over-year performance improvement. An adventure […]

[Case Study]: Media Restructure Delivers 55% Lead Efficiency in Pandemic Year

The Graduate Management Admission CouncilTM (GMAC) is a global, mission-driven association of leading graduate business schools. They own and administer […]

iOS 14 User Privacy Update: Impact to Advertisers

The core of Apple’s targetable ad system, Identifier for Advertisers (IDFA) is one of the most accurate means of tracking […]

Meet the Mindstreamer – Staci Eldridge

Caffeine in the form of a bean is her drug of choice and she genuinely loves cheese without discrimination. Not […]

Meet the Mindstreamer – Kiley Cowley

She’s the social media expert behind the scenes, ensuring campaign strategies are executed accurately, on time and in the most […]

New Performance Reporting for Google My Business

Google has kicked off the new year with updated Google My Business performance reporting. The new reports appear in the […]

[Video]: Success Through Strategic Partnership

The pandemic wreaked havoc on many industries in 2020. But for GMAC (Graduate Management Admission Council), the performance gains created […]

Meet the Mindstreamer – Meagan Cox

She’s as much a strategic thinker as she is a certainty to make you laugh. She knows the ins and […]

Tackling Restaurant Challenges Through the Pandemic

There have not been many industries more severely impacted by the pandemic than the restaurant industry. Coming into 2020, the […]

Google’s Continued Investment in Local

2020 has been quite the year. Not only has it reminded us of the importance of accurate information in local […]

Mindstream Media Group Partners with Varo Bank

Varo Bank initially approached Mindstream Media Group for help with a media audit in the spring of 2020. We began […]

Google Seeks to Improve Local Search UX with AI

In mid-October, Google held a livestream event, Search On, where they announced new AI-powered features aimed at improving user experience. […]

Meet the Mindstreamer – Jessica Wienhold

Jessica Wienhold is far from new to the media game. She’s been a Mindstreamer for 12 years working out of […]

[Video]: Providing Media Leverage to Agency Partners

The agency landscape has changed dramatically thanks to the pressures created by the pandemic. Learn how we’re filling the gap […]

[Video]: QSR in a Dynamic Marketplace

It’s been a tough year for restaurants. Hear how we developed a unique strategy to drive brand awareness for a […]

Women in Media

Marketing is a fast-paced world where things are constantly growing and evolving, including gender diversity in the field itself. Organizations […]

‘Tis the Season – 3 Holiday Shopping Trends for 2020

At this point it is cliché, however true, holiday shopping this year will look a little different. While Black Friday […]

2020 Local Ranking Factors Survey

Originally developed by David Mihm 12 years ago, the annual Local Search Ranking Factors survey has been used by brands […]

Amazon Prime Day 2020

In a year of unprecedented circumstances and amid a backdrop of a global pandemic, Amazon Prime Day (October 13-14) is […]

[Video]: Influencing the Customer Journey

In this episode of Fast-Forward the Conversation, Director of Digital Investment Chris Hunt explores how we move from theory to […]

[Video]: Utilizing Data to Gain Efficiencies and Uncover Opportunities

We believe the daily pressure on CMOs to move their business forward is real, intense and not going away. Join […]

Health and Safety Measures Coming to Google My Business

The COVID-19 pandemic has made business difficult for both proprietors and consumers in 2020. Several states are now allowing physical […]

Political Advertising Implications for Brands

The pandemic’s impact on advertising budgets and strategy has been significant over the last several months, causing understandable and cautious […]

[Video]: Accelerating Sales with Shopper Marketing

The daily pressure on CMOs to move their business forward is real, intense and not going away. The challenge to [...]

[Case Study]: Redefining CPG Media Mix for Immediate Growth

Mindstream Media Group has successfully partnered with CPG brands to develop local market media plans designed to measure the impact […]

Google Seeks to Monetize Google My Business

Google My Business (GMB), as it stands today, is a free product Google offers to local businesses to help manage […]

Marketing Isn’t Everything: A Look at One Customer’s Journey

As a marketer myself, it’s difficult to say that “marketing isn’t everything.” Ideally, if you have a great marketing strategy, […]

Mindstream Media Group is Taking ACTION

It’s been several weeks since solid black images filled social media feeds around the world, signifying people coming together to […]

Which Features in Google My Business Impact Ranking?

Business owners that are utilizing Google My Business profiles have a variety of features on the platform to display their […]

How to Rev Up Your Local Listings for the Business Resurgence

Many sites publish local business data, but only a handful are vital to local presence management. Although citation consistency across […]

Tips for Effective Ad Messaging Post-COVID-19

If you told me three months ago that the term “contactless” was going to be a trending term, I would […]

How to Optimize Local Listings for the COVID-19 Rebound

During coronavirus quarantine, sites like Google, Facebook and Yelp became lifelines for users looking for business information. As many businesses […]

Leveraging Facebook Ads During COVID-19

Not only has COVID-19 driven dramatic changes to our typical routines and ways of working, it has also changed how […]

Marketing Insights to Navigate the Coronavirus Pandemic – Weekly Recap of News You Can Use

Week of May 18, 2020   Greetings from the home office. As business shifts from crisis survival mode to adaptation […]

Google My Business Expected to Become More Powerful for SMBs Post-COVID-19

During the COVID-19 crisis, many local businesses have turned to Google My Business (GMB) to keep their customers informed of […]

Snapchat Platform Landscape: Learnings From COVID-19

Over the past few weeks, Snapchat has reported increased engagement across the platform, much of it coming from communication between […]

Marketing Insights to Navigate the Coronavirus Pandemic – Weekly Recap of News You Can Use

Week of May 4, 2020   Greetings from the home office. Little by little, the tide is beginning to shift. States […]

The 5 Ws of Paid Search During COVID-19

While some parts of the country have started to open up, many of us are still at home – working […]

Marketing Insights to Navigate the Coronavirus Pandemic – Weekly Recap of News You Can Use

Week of April 27, 2020    Greetings from the home office. In this week’s installment, we’re taking a closer look […]

The Agency Landscape is Changing Before Our Eyes. Daily.

Creative Agencies Win by Partnering with Media Firms We’ve seen it as immediately as the last two weeks. The “once […]

Marketing Insights to Navigate the Coronavirus Pandemic – Weekly Recap of News You Can Use

Week of April 20, 2020   Greetings from the home office. As the COVID-19 chaos continues to create challenges for [...]

Tips for Effective Brand Communication During COVID-19

Nearly every brand is being impacted by the novel coronavirus pandemic and forced to continually adapt during this very fluid […]

Marketing Insights to Navigate the Coronavirus Pandemic – Weekly Recap of News You Can Use

Week of April 13, 2020   Greetings from the home office. Another week has passed by and COVID-19 continues to […]

Might, May, Must for Media Strategies

Contributed by Tom Palmier, Mindstream Media Group Account Director. Tom has been consulting with brands and business partners on their […]

My New Normal – Working in the Epicenter of the Coronavirus

Every day, Mindstream Media Group lives our agency values of accountability, tenacity, resourcefulness, innovation and collaboration as we work together and with our clients. These values are even more critical during this time of […]

How Franchisees Can Build An Effective Social Media Strategy

As a multi-location business, your franchisees must all be on the same page when it comes to digital presence, especially […]

Marketing Insights to Navigate the Coronavirus Pandemic – Weekly Recap of News You Can Use

Week of April 6, 2020   Greetings from the home office.  In our third weekly roundup of insightful content related […]

Google My Business Limits Features During COVID-19 Pandemic

In March, Google announced they would be limiting Google My Business (GMB) features and functionality due to the COVID-19 pandemic. […]

Media Planning Advice From a Devout Basketball Fan

Few statistics are more telling of the outcome in a basketball game than the “rebound” numbers a team posts. Rebounding […]

Marketing Insights to Navigate the Coronavirus Pandemic – A Weekly Recap of News You Can Use

Week of March 30, 2020 Greetings from the home office. Social media, digital streaming and online gaming platforms are seeing […]

Why Millennials Make Successful Franchisees

Although it may not seem like it now, a rebound from the coronavirus pandemic is on its way. Now is […]

A Marketer’s Mindset in Guiding Clients Through the Current Pandemic

As marketers, we are tasked with guiding clients, brands, franchisees and even other marketers on media strategy, tactics and most […]

Adjusting Media Strategy Considering the Impact of Coronavirus on Markets, Consumers and Brands

As you are assessing the impact of this virus pandemic on your brand and market hour by hour, we at […]

New Video Creation Tool Launches for SMB Owners

In late February, Vimeo announced their new video editing tool, Vimeo Create, has officially been released on desktop, Android and […]

What Yelp’s Store Visit Attribution Means For Advertisers

Recently, we shared Yelp’s announcement about increased tracking for better store visit attribution. Since then, we’ve had detailed conversations with […]

2020 Trends in Financial Services Marketing

There are more ways to reach consumers, or your potential clients, than ever before. Digital channels, social platforms and targeting […]

Yelp Rolls Out New Features For Multi-Location Brands

On February 11, Yelp announced new offerings aimed at national and multi-location brands. This is not a surprise as the […]

Meet Gen X: 65 Million Consumers Can’t Be Ignored

They’ve been called the Forgotten Generation. Born roughly between 1965 and 1980, Generation X falls between Baby Boomers and Millennials. […]

2019 Google My Business Year In Review And Industry Predictions For 2020

If 2019 taught us nothing else, we learned that in addition to continuous updates that shape the way search results […]

[News Release]: Eastport media agencies merge to form Mindstream Media Group

January 21, 2020 For Immediate Release Eastport media agencies merge to form Mindstream Media Group — Former Southwest Media Group […]

[Case Study]: Proactive Campaign Management Prompts Restructure – Results In 426% Lift In Conversions

Mindstream Media Group has successfully supported a long-term Fortune 500 financial services client with digital media solutions including Paid Search, […]

Confirmed: November 2019 Google Algorithm Update Based on Neural Matching

Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a […]

[Video]: Speed and Agility

Quickly designing and executing major campaign strategy changes across an entire franchisee network in the face of a vendor policy […]

5 Ways Consumers Interact With Smart Speakers

Voice-enabled search has been a growing force in digital media over the past couple of years and has now reached critical […]

[Case Study]: GoWireless Partners with Mindstream, Boosts In-store Sales with Facebook Offers

Mindstream Media Group used Facebook Offer Ads to drive in-store sales over the holiday season for one of the top […]

Big Changes For Google Search Algorithm

The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries […]

[Video]: Building Sand Castles

Mindstream Media Group President, Zac Keeney on managing the constant evolution of the media game, “We build sand castles; we […]

[News Release]: Mindstream Media Group Named Preferred Agency Partner By Facebook

Mindstream Media Group, a locally-focused, national media agency, is proud to announce it has been named a Preferred Agency Partner […]

Local Social Media Series from Mindstream Media Group

What is this series all about? Our Local Social Media Series will help multi-location and franchise brands improve their social media […]

Marketing The (Shorter) 2019 Holiday Shopping Season

The holiday shopping season is here! Yes, it’s only October, but retailers are already decking the halls and rolling out […]

[Infographic] – 17 Questions To Help Decide If Now Is The Right Time For That Review

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been […]

Millennial Matters: Corporate Social Responsibility is Important

When Millennials are part of your target audience, your marketing strategy should be socially focused. But if your mind immediately […]

How Customer Ratings Impact Search Rankings

Customer reviews and ratings are emotive for franchisees and other local business owners. A great review lifts your spirits, while […]

[Video]: The IDEA Process in Action

Michael Fritts, VP, Business Development, explains how we used our IDEA process to drive results at the local level while […]

Signs Your Agency is Slacking

Remember when you loved your media agency and just knew they loved you back? Maybe it started when they responded […]

[Video]: Driving Leads Down the Conversion Funnel

Mindstream Media Group’s Account Service Manager, Amelia Monroe, explains how the first step in our IDEA process impacts campaign development […]

Testing, Testing…1, 2, 3

As always, Google continues to test new search features. The most recent and noteworthy include: Showing competitor ads on local business […]

[Video]: Staying on Top of Trends

What makes Mindstream Media Group different? We’re focused on staying on top of the latest marketing trends to get your […]

[SEPTEMBER 2019] Google Says Goodbye to Average Position

The old saying that the only thing constant is change certainly rings true in search advertising. Between frequent algorithm updates, […]

[Video]: Our Passion

Crushing the media game for our clients every day isn’t always easy. What drives us is our passion for what […]

Beyond Millennials: How to Market to Generation Z

As a marketer, you’re probably familiar with Baby Boomers and Gen Xers, their common traits and how to reach them. [...]

[Video]: Problem Solving

At Mindstream Media Group, solutions to problems and creative ideas to crush the media game for our clients come from […]

[AUGUST 2019] New Features From Google My Business

Continuing their quest to make Google the one-stop shop for local business information, Google My Business has added several new […]

[Video]: Crushing Client Revenue Goals

How do we crush the media game for advertisers? Better media architecture. Check out these results.

Google Updates Travel Features

Google wants to be the first and last place you go for Labor Day travel planning—and for every day travel […]

How Review Platforms are Incentivizing Authentic Reviews

User-generated content (UGC) is a powerful component of any business’ digital marketing strategy. This can scare marketers, as businesses often […]

Second Screen Advertising: Friend or Foe?

For nearly a decade, marketers have been talking about the effect of the second screen on media consumption and advertising. […]

Content Marketing 101 Series from Mindstream Media Group

Content Marketing 101 Series from Mindstream Media Group   What is this series all about? Our Content Marketing 101 Series […]

[Video]: Driving Results That Matter

Mindstream Media Group’s VP of Media, Bailey Bosson, explains our IDEA approach for driving the results that matter most to […]

Ratings and Reviews: What Marketers Need to Know

As consumers in the digital era, we no longer have to battle the uncertainty that was previously associated with buying […]

Yelp Upgrades Bring New Ways to Highlight, Display Business Locations

In March of 2019, Yelp introduced the Verified License upgrade to help consumers find companies that are licensed in specific […]

Advertising and Amazon Prime Day 2019

Prime Day is here! This 48-hour sales event of summer is primed (see what I did there?) to eclipse past […]

How to Succeed at Online-to-Offline Marketing

When shoppers start on their buying journey, we know they often take a complex path through a variety of digital […]

Advertising to Smartphone Addicts: How to Get Attention from Teenage Consumers

Parents don’t hold back when asked if their teenagers spend too much time on their phones. They have good reason. […]

[Video]: What We Do

How to crush the media game:✔ Add value✔ Play offense✔ Be intentional

Celebrating Social Media Day with a Toast to GIFs, Memes and Emojis

June 30th is Social Media Day! Mashable launched the holiday in 2010 (and then disowned it to give everyone control […]

Recapping Our Connected TV Series: Top Takeaways for Marketers

There’s no denying it, connected TV is here to stay. With its mass appeal and innovative advertising capabilities, it’s important […]

What You Need to Know About Connected TV Advertising

As the lines between traditional and digital video consumption blur – and, in many cases, vanish completely – marketers are […]

[Video]: Connecting Online Audiences to Offline Sales

At Mindstream Media Group, we focus on delivering the results that really matter to our clients. Here’s our president, Zac […]

Breaking Down the Periodic Table of SEO for Multi-location Brands

This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land […]

Here Comes Gen Z!: Are You Ready for These Up-And-Comers?

Still marketing to Millennials and their elders to bring in the business? Good! Not marketing to Gen Z yet? Maybe […]

The Connected TV Battle – A Song of Traditional and Digital Media

Recently, we kicked off our connected TV series with a look at the convergence of digital and linear models. In […]

[Case Study]: Mindstream Media Group Drives 14% Lift in Organic Traffic for The UPS Store

No matter how groundbreaking and spectacular a website is when it’s first launched, it’s inevitable that the site’s design, SEO […]

[MAY 2019] The Latest and Greatest in Google Marketing – What Local Marketers Need to Know

Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing [...]

TV Transformed – The Ongoing Value of Linear TV and the Power of Digital

In the first of a series, we’re starting a big picture discussion about small screens. We’ll answer top advertiser questions […]

5 Voice Search Optimization Strategies You Need to Know

Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research […]

How to Avoid 5 Devastating B2B Content Marketing Mistakes

This week, eMarketer released a study on the state of B2B Content Marketing that was packed with interesting stats for [...]

[MAY 2019] The Latest Google Marketing Updates – News You Need to Know

Google has been busy lately, releasing an algorithm update, improving existing ad formats, creating new ones and enhancing tools that […]

How To Make Sure Your Agency Is Running Your Facebook Ad Campaigns For Success

It’s never been easier for brands to pay to get advertising messages out on Facebook (or any other online platform). […]

3 Sure-fire Reasons Why Multi-unit Brands Need Facebook Advertising

The takeaway: Facebook advertising campaigns offer multi-location brands plenty of opportunities to reach the right local customers. If you’re not […]

How to Crush the Local SEO Game with Optimized Location Pages

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles […]

[APRIL 2019] What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine […]

Manual vs. Automated Bidding Strategies – Which is Best for Your Google Ads Campaigns?

When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market […]

17 Questions to Ask When You Think it’s Time to Hire a New Paid Search Agency

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been […]

[Case Study] Using a Carefully Crafted Digital Media Mix to Crush Sales

What do you do when you’re in a traditional industry facing overpowering competition from online rivals? Find a media company […]

[MARCH 2019] Local SEO Trends Featuring News from Yelp, Waze and Google

Local search moves fast. That’s why our team of experts is here to help local businesses and multi-location brands keep […]

How to Conduct a High-level SEO Audit (and Why You Need To)

A holistic search engine optimization (SEO) strategy is one of the most effective ways to make sure consumers can find […]

10 Reasons Why Your Brand Needs a More Competitive SEO Strategy

Online search has become an essential part of our everyday lives. We use search to find driving directions to nearby […]

SEO Fundamentals: What is SEO and How Does It Work?

If your brand operates online in any way, it’s important to have a search engine optimization (SEO) strategy to make […]

How to Boost Customer Loyalty With Content Marketing

Congrats! A new customer just bought something from your brand, and guess what? You lost money. Yep, you read that […]

How to Fuel Your Brand’s Social Media Pipeline by Repromoting Content

This post originally appeared on lsainsider.com, click here to read the full post. As a marketer who manages your brand’s […]

3 Content Marketing Strategies You Need to Know to Drive Sales

The big idea: Just because a consumer has decided on a product to buy, doesn’t mean they know where or […]

[FEBRUARY 2019] SMX Recap: Emerging Local Search Trends You Need to Know

The 2019 Search Marketing Expo (SMX) West was held in San Jose, CA at the end of January. The conference […]

What You Need to Know Before Advertising on YouTube

This post originally appeared on franchising.com, click here to read the full post. Social media advertising on sites like Facebook […]

How to Create Organic Content That Actually Helps Shoppers

Last week, we discussed how brands can use organic content to boost consumer awareness. This week, we examine how brands […]

How to Increase Brand Awareness With Organic Content

Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this […]

[Case Study]: How to Increase Social Media Engagement By Repromoting Content

Promoting content pieces like blogs, whitepapers and infographics with multiple social media posts is a popular arrow in many a […]

Three Ways Personalization is Shaping Organic Search

The new year is in full swing and with it comes plenty of exciting changes in organic search marketing along […]

The Role of Organic Content in the New Consumer Buying Journey

Over the past few years, there has been much ado about the evolution of the consumer buying journey. In the […]

10 Things You Need to Know About Writing Awesome Blog Titles

The takeaway:  It takes a lot of effort to create compelling blog content for your brand. To make sure those […]

Top 5 takeaways from Moz’s 2018 Local Search Ranking Factors

Moz recently released its annual Local Search Ranking Factors survey covering a broad range of topics including Google My Business signals, […]

Top Ways to Win at Holiday Email Marketing

The holidays are here! If you’re an email marketer, that means it’s time to make sure you’ve optimized your strategy. […]

How Livestream Video Can Strengthen Your Digital Marketing Strategy

Digital marketing is a fast-paced, dynamic landscape that continues to evolve as technology creates new digital trends. In this evolving […]

How to Identify Blog Topics People Will Actually Want To Read

The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s […]

[NOVEMBER 2018] Google My Business Adds New Features

Throughout 2018, Google’s focus on local search has intensified as they have added several new features to Google My Business […]

How Featured Snippets Help You Conquer Google’s Search Results

Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s […]

Picture This: Best Practices for Sharing Images on Social Media

Eight seconds. That’s a hell of a long time to stay secured in a saddle strapped to the back of […]

[e-book]: The Ultimate Guide to Local Social Media Marketing

If you’re interested in how your multi-location or franchise brand can improve its local social media marketing efforts, make sure […]

10 of the Best Free Tools to Help You Produce Killer Online Content

For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships […]

5 Reasons to be Stoked About Snapchat Advertising

Mindstream Media Group is very excited about becoming a certified Snapchat partner. We’re looking forward to leveraging the platform’s projected […]

How to Boost Your Marketing Strategy by Understanding Consumers’ Buying Intent

As consumers research purchases online, they leave behind a myriad of clues about their buying intent. Every search conducted, website […]

[OCTOBER 2018] Google Celebrates 20th Anniversary By Introducing 3 Fundamental Shifts in Search

During the 20th anniversary of Google’s Future of Search event in September 2018, their Vice President of Search, Ben Gomes, […]

Mindstream Media Group named to early list of Snapchat Certified Partners

Mindstream Media Group, a locally-focused, full-solution, national media agency became one of less than 100 Snapchat Certified Partners globally, as […]

Point and Shoot to Search, Learn and Shop

You’ve searched online for an image using words to describe what you’re looking for, but how do you search for […]

Understanding Millennials: How Social Media Drives Buying Decisions

Franchisees and franchisors are increasingly aware of social media’s influence on buyers. Millennials, those currently aged 22 to 37, are […]

[SEPTEMBER 2018] Google’s Medic Update Examined

It’s been a little over a month since Google rolled out their latest algorithm update on Aug. 1 –  The […]

How to Use Facebook Boosted Posts to Increase Local Social Media Engagement

This is the fifth post in our Local Social Media series – a comprehensive look at how multi-location and franchise […]

ICYMI: Watch Saves Apple’s Otherwise Mediocre iPhone Event

Last week, Apple brought the expected to the marketplace by announcing three new iPhone models with marginal improvements and added […]

The Latest from Google: September 2018

Google recently deployed an algorithm update, released the new Search Console from beta and rolled out more new features powered by […]

Protected: How Mindstream Media Group’s Creative Approach Brings Customers to American Express

There is no excerpt because this is a protected post.

How to Manage Online Reviews at the Local Level (and Why You Need to)

This is the fourth post in our Local Social Media series – a comprehensive look at how multi-location and franchise […]

Sports and the Second Screen: Implications for Advertisers

For the sports fan, it’s becoming increasingly difficult to passively sit on the couch and just watch the game. The […]

How to Create Engaging Local Social Media Content at the Local Level

This is the third post in our Local Social Media Series. In this post, we’ll cover how multi-location and franchise […]

Google Search Campaigns: 5 Top Questions from Advertisers

Understandably, advertisers have a lot of questions about their Google search campaigns. One of the biggest questions we get from […]

How to Create Social Media Content That Engages Local Audiences

This is the second post in our Local Social Media Series. Catch up by reading our first post and checking […]

[Infographic]: 4 Reasons Why Multi-Location Brands Need a Local Social Media Presence

For multi-location and franchise brands, localizing your social media presence can be difficult. But, as our new infographic demonstrates, there […]

Marketing Defined: A Glossary of Essential Marketing, Media and Advertising Terms

Having trouble keeping track of marketing, media and advertising terms? Here’s our ongoing collection of essential industry terms to help […]

How Multi-Location Brands Can Engage Local Consumers on Social Media

This is the first post in our Local Social Media Series. Make sure to catch more helpful tips for marketers […]

Top Digital Marketing Predictions for Local Brands

Since you follow the digital marketing industry, you probably know that industry blogs are saturated with posts about top predictions […]

What Google’s Move to Drop Anonymous Reviews Means for Local Brands

In late June 2018, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger […]

[Guide]: Voice Search Marketing – How to Reach Smart Speaker Users

Our Voice Search Marketing Guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download […]

Amazon Prime Day 2018: Top Takeaways for Brand Marketers

Monday marked the fourth annual Amazon Prime Day. This year, Prime Day will run for 36 hours making it the longest […]

[JULY 2018] Top Announcements for Advertisers from Google Marketing Live

Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google […]

[Case Study]: Our Digital Marketing Strategy Drives Profitable Traffic for Portrait Innovations

Background: Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward […]

[July 2018] Google Update: Goodbye Google AdWords; Hello Google Ads

If you’re a business owner, marketing professional or let’s be honest, anyone who has taken a breath, you’ve likely heard […]

The Evolution of Out-of-Home Advertising

When someone mentions out-of-home (OOH) advertising, what comes to mind? Your initial thought is probably a billboard alongside a busy […]

Traditional Media Group Adstaff Merges with Digital Agency Mindstream Media

Mindstream Media, a national marketing agency, announced its merger with Memphis-based sister agency, AdStaff Media, to create a full-service agency […]

How Brands can Combat the Drop in Facebook Organic Reach

Earlier this year, Facebook CEO Mark Zuckerberg put out a statement that caused quite a bit of concern among businesses hoping […]

[MAY 2018] Google Local Search News: The Latest Updates to Google My Business and Maps

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not […]

10 Digital Marketing Strategies for Franchise Brands

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business [...]

How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change

Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was […]

[MAY 2018] TL;DR Roundup – Google I/O Updates and the Best of the Rest in Marketing and Advertising This Week

Welcome to the TL;DR Roundup, Mindstream Media Group’s periodic recap of the biggest stories in digital and traditional media, marketing […]

Have You Added Business Descriptions to Your Brand’s Google Listings Yet?

In late March 2018, Google announced on Twitter they were bringing business descriptions back to Google My Business (GMB) listings. […]

New Study Highlights the Importance of a Strong Online Presence for Local Brands

For small businesses, franchisees and multi-location brands alike, it’s becoming more important than ever to maintain a robust online presence, […]

Technical SEO Strategies to Boost Your Ranking in Smart Speaker Searches

This is the third post in our series detailing how brands can connect with smart speaker users. If you haven’t already, […]

Building Better Client-Agency Relationships Starts with Building a Better Agency Model

The CMO Club recently surveyed 106 chief marketing officers to see how they viewed the existing agency model and asked them what […]

5 Ways Your Brand Can Use Content Marketing to Connect with Smart Speaker Users

Welcome to the second post in our series on how brands can reach smart speaker owners. In the first post, we […]

The 7 Sins of Local Digital Marketing

If you own a small business, you know at least one thing about local digital marketing: return is king. You […]

[Infographic]: Smart Speakers: The Rise of the Machines

Smart speakers have steadily increased in popularity in recent years making these devices a prime opportunity for brands to connect […]

[APRIL 2018] TL;DR Roundup – Obligatory Facebook Update, YouTube TrueView Ads and Programmatic Ad Spending Updates

Welcome to the TL;DR Roundup, Mindstream Media Group’s recap of the biggest stories in digital media, marketing and advertising. We […]

What Happened? Everything You Need to Know About the Facebook Cambridge Analytica Data Scandal

What going on? The New York Times and The Observer of London made waves on both sides of the Atlantic this month […]

The Latest from Google: March 2018

In this edition, Google announces the launch of Shopping Actions, adds custom intent audience targeting and introduces the Speed Scorecard […]

TL;DR Roundup [MARCH 2018] – The Facebook Data Controversy, Google’s E-commerce Move and Amazon’s Rising Value

Welcome to the TL;DR Roundup, Mindstream Media Group’s recap of the biggest stories in digital media, marketing and advertising. We […]

Sleeping Advertisers Wake to Amazon’s Giant Opportunities

Bleary-eyed advertisers who’ve hit the snooze button on the Amazon Advertising Platform (AAP) are waking to find it’s time to […]

How Multi-Location Brands Can Optimize Websites for Voice Search Results

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready […]

Artificial Intelligence, Marketing and How They Work Together

One thing I learned while researching this article is that there’s a lot of information about Artificial Intelligence (AI) programs […]

[Video]: Cutting through the Clutter – Why Your Brand Needs a Blog

Why does your brand need to create a blog? Consumers face a daily onslaught of branded messaging – TV commercials, billboards, […]

Tell Your Brand Story to Millennials on Instagram and Snapchat

In 2015, Millennials were the largest living generation in the United States. The generation doesn’t currently match its money to […]

Mindstream Media Group Named Among Yext’s First Preferred Partners

Mindstream Media Group earned Yext’s new Preferred Partner status by managing some of the nation’s premier brand listings, local SEO […]

[SlideShare]: 25 Content Marketing Statistics Every Marketer Needs to Know

Content Marketing is a popular way for brands to reach target audiences with creative, relevant and engaging content. In fact, […]

[FEBRUARY 2018] 3 New Google My Business Features Local Brands Need to Know About

Google has been busy lately making a significant number of improvements to their Google My Business platform – the dashboard […]

Millennial Data Mining: A Marketer’s Dream Come True!

We already know that Millennials are on social media. A lot. In a recent study from Qualtrics, 42 percent of […]

[Case Study]: The UPS Store – Generating Leads to Fuel Franchise Development

Background: The UPS Store, the No. 1 Postal and Business Services franchise and No. 4 Top Franchise from Entrepreneur’s Franchise […]

[Guide]: The Ultimate Guide to Launching Effective Content Marketing Campaigns

  Who should read this guide? Brand marketers looking for the best ways to reach target audiences, increase leads and […]

Content Marketing 101: 10 Steps for Developing Effective Content Marketing Strategies

This is the fourth post in our Content Marketing 101 series. Make sure to subscribe to our blog for more […]

Content Marketing 101: Top Benefits of Content Marketing at Each Stage of the Buying Journey

This is the third post in our Content Marketing 101 series outlining the benefits of Content Marketing.  Marketers talk a […]

[Infographic]: Top 10 Reasons Why Your Brand Needs Content Marketing

The vast majority (86 percent) of B2C brands will use Content Marketing to connect with target audiences this year, with […]

The New World of Event Advertising (or, How Not to Spend $5 Million on a 2018 Super Bowl Ad)

Nearly everyone in the nation knows the Super Bowl is this weekend. Even if you’re not a football fan, news […]

Content Marketing 101: The Ultimate Collection of Content Marketing Statistics

This post is the second in our Content Marketing 101 series. Subscribe to our blog to get more updates delivered right […]

Content Marketing 101: Defining Content Marketing

The 7 questions every marketer should know the answer to before launching a Content Marketing campaign. This post is the […]

The iPhone Turns 11 – How it’s Changed the way Advertisers Connect with Consumers

It’s the week of the 2018 Consumer Electronics Show, and yesterday a tweet reminded me that it’s also the 11-year […]

[2017 Recap] Top 10 Digital Marketing and Advertising Trends for Local Brands

Even by digital media’s standards, 2017 was an eventful year. Buzzwords like “artificial intelligence,” “machine learning,” “internet of things” and […]

[Case Study]: BrightStar Care – A Search Marketing Success Story

Background: BrightStar Care came to us with a very simple, but very common, marketing challenge – how do we leverage […]

4 Ways Repealing Net Neutrality Could Impact Local Advertisers

The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net […]

The Latest from Google: December 2017

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, […]

[Infographic]: 5 Ways to Target Digital Display Campaigns Based on Consumer Intent

To reach the right audiences, brands need to look beyond demographics and target display campaigns based on consumer intent and behavior […]

Why Higher Costs-per-click Can Be a Good Thing for Google Ads Campaigns

In Google Ads, a major benefit for advertisers is that Google charges when a searcher actually clicks on an ad, […]

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from […]

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches […]

Mindstream Media wins Yext’s Trailblazing Agency of the Year

Mindstream Media, a locally focused, national digital agency won Yext, Inc.’s (NYSE: YEXT) Trailblazing Agency of the Year Award at […]

[Guide]: 3 Strategies to Help Multi-location Brands Connect with Local Consumers

From our Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. As a multi-location […]

Connecting with Digital Consumers – Building Your Slice of Audience Pie

The digital space is so saturated with brands that ads can become white noise for consumers. Because of this saturation, [...]

[OCTOBER 2017] “Near me” Searches on Google are Declining – What that Means for Local Businesses

Industry Update – Local Search Searching for nearby businesses used to mean almost always using geo-modifiers in the search query. […]

Google Increases Daily Spending Limits for Ads Accounts – Here’s What That Means for Advertisers

Google Ads now allows advertisers to spend twice their daily budget on high-volume days. If that has you wondering what […]

The Best Way for Multi-Location Brands to Manage Local Business Data

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data […]

Selling to Millennials: 4 Tips to Connect Using Unpaid Posts

The best ways of selling to Millennials has become a major discussion in recent years. They’re not instantly loyal to […]

The Latest from Google: September 2017

As advertisers continue to strategize and optimize to best reach consumers, Google consistently strives to create seamless online experiences that […]

3 Ways to Control Multi-location Search Competition in the Same Market – In Under 250 Words

Whether from Fortune 500 brands, or the franchisees, dealers and agents along Main Street USA, we bump into this question […]

[Webinar]: E-commerce Strategies to Grow Your Business

E-commerce continues to grow and with 2017 Holiday Shopping season just around the corner, it’s a great time to find […]

Buzzwords aside, here’s what retail marketers need to know about consumers’ buying journeys in the digital era

We have more media options now than ever before for consuming and sharing content. We spend our days bouncing between […]

[Guide]: 6 tips to unwrap the holiday season consumer buying journey

It feels like the holidays start earlier every year, which means retail brands need to set their holiday marketing strategies […]

[Case Study]: Mindstream Improves Organic Traffic by 179 Percent for Online Nutrition Retailer

Background: Healthy Goods is an online nutritional supplement retailer and healthy lifestyle blog that turned to Mindstream Media Group for […]

Marketers: Stop Ignoring Easy Money

Just about half of marketers don’t include phone numbers on landing pages, search ads or in content efforts, according to […]

[Video]: Geo-fencing Drives Local Consumers to Your Location

Geo-fencing Targeted Audiences In advertising, you don’t want to cast a wide net and waste money. Thanks to smartphones, you […]

Snapchat Goes All In On Local Advertising

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in […]

The Latest from Google: June 2017

Top Announcements from the Google Marketing Next Event and Posts on Google My Business Google is consistently looking for ways […]

[Guide]: 3 Ways to Boost your Online Advertising with Geo-fencing

From the Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. Let’s face it, […]

Rank ‘em: How Financial Brands Stack Up in Search Engine Results

Wealth management firms operate in a highly competitive space that requires them to vie for the attention of an increasingly […]

Do Keywords Still Matter For SEO?

Search engine optimization (SEO) sure has come a long way since the days of keyword stuffing, DMOZ  and PageRank when the […]

[Video]: Taking Control of Your Presence on Google

The Building Blocks of Local Search There is a growing number of consumers turning to online search to find local […]

A Look at Paid Search Advertising in the Era of Voice Search

Have you had the pleasure of listening to your friends or coworkers shout commands into Amazon’s Echo device powered by […]

[Guide]: 5 Steps to Optimize Your Brand’s Presence for Local Searches on Google

Helping Businesses Connect with Local Consumers A guide for optimizing your brand’s presence in Google search results On average, Google [...]

Reaching Millennials with Digital Advertising

A Throwback Top Stats of the Week In our May 2015 edition, we examined how Millennials consume digital media and […]

Analysis: Moz releases 2017 Local Search Ranking Factors survey

Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and […]

Midwest Digital Marketing Conference – Day Two Recap

*Header image courtesy of UMSL Digital Twitter Feed Mindstream Media Group’s Maggie Durnien and Chelsea Weidauer are checking out the Midwest […]

Midwest Digital Marketing Conference – Day One Recap

Mindstream Media Group’s Maggie Durnien and Chelsea Weidauer are checking out the Midwest Digital Marketing Conference (MDMC) in St. Louis […]

It’s Not Just News: Google Is Having Trouble with Fake Biz Listings Too

Google has faced intense scrutiny lately amid accusations they’re helping spread falsehoods and half-truths across the web. I know what […]

[APRIL 2017] What the Latest LinkedIn Changes Mean for Marketers and Business Owners

If it’s been a while since you’ve checked your LinkedIn account, you may notice some drastic changes the next time […]

[MARCH 2017] The Latest from Google

Location sharing coming to Google Maps From online to offline, consumers are bombarded with messages and touch points that are […]

Tips For Building Social Media Campaigns That Actually Work

It seems, at times, that everyone is on social media every free moment they have. While that may be a […]

SMX West – Day Three Recap

Mindstream Media Group’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference […]

SMX West – Day Two Recap

Mindstream Media Group’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference [...]

SMX West – Day One Recap

Mindstream Media Group’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference […]

How to Keep Consumers from Abandoning Online Carts

Cart abandonment is a growing hole in marketing’s leaky bucket as online shoppers continuously leave sales behind. And, the reasons […]

Digital Assistants are Changing the Way We Search

Someday soon, the arduous task of starting a computer, logging in and launching a browser may become the modern version […]

[Webinar] How Social Ads Can Transform Your Brand

A social media presence is no longer a complementary piece that’s nice for brands to have, it’s an essential component […]

[Guide]: How to Get the Most Out of Your Digital Video Advertising Campaigns

Thanks to a massive audience of engaged consumers, advertisers shelled out upwards of $5 million for a 30-second commercial during […]

Dominate Google’s Search Results by Following These 3 Steps

Google’s search engine results page (SERP) layout routinely adapts as Google tests new features and updates ranking factors. The protean […]

eMarketer Interview: Creating Live Video that Drives Engagement

With Facebook Live, Instagram Stories and Snapchat all growing in popularity, live video has become a hot topic in the […]

Evaluating the Impact of Methbot – The ‘Most Profitable Ad Fraud Operation’ in History

In December 2016, the cybersecurity firm White Ops introduced the world to Methbot – “the largest and most profitable ad […]

Top Digital Marketing Predictions for 2017

2017 is here. And, whether 2016 was good for you, awful for you or just made you shake your head, […]

[JANUARY 2017] The Latest from Google: YouTube to Improve Campaign Insights, New Message Extensions and Demographic Targeting Features for Paid Search

It’s no secret Google is always looking to deliver the most relevant experience. Since last year, the common thread throughout […]

The State of Digital Ad Blocking

While the future of ad blocking made 2016 and 2017 agency predictions lists worldwide, its evolution or devolution is still […]

Tracking Consumer Behavior – The Importance of Cross-Device Attribution

As companies continue to wade into the open waters of digital marketing, the ability to account for users’ behavior across […]

Webinar on Demand: Top Marketing Trends and Predictions for 2017

One of the best ways to beat the competition is to stay ahead of the digital marketing curve. Check out […]

The Cooper Group Merges with Mindstream Media Through Eastport Holdings’ Acquisition

PEORIA, Ill. – Mindstream Media, an Eastport Holdings agency, announced a second merger this week–this time with direct marketing agency, […]

EdgeCore Merges with Mindstream Media Through Eastport Holdings’ Acquisition

PEORIA, Ill. – Mindstream Media, an Eastport Holdings agency, continued its growth strategy by merging with digital agency, EdgeCore. EdgeCore […]