Selling to Millennials: 4 Tips to Connect Using Unpaid Posts
The best ways of selling to Millennials has become a major discussion in recent years. They’re not instantly loyal to products or companies they like. They have a significant amount of purchasing power ($200 billion according to U.S. Chamber of Commerce), but they also have a lot of debt and the tendency to eschew traditional purchases or adulthood milestones such as buying a home.
To continue reading, check out the full article on Franchising.com.
More from Mindstream Media Group
Take Your Brand’s Temperature: How to Measure Brand Health
The need to establish clear brand awareness and brand health metrics is essential for any new brand awareness campaign. We […]
How to Get the Most Out of Programmatic Display Campaigns (and Make Sure You’re Not Throwing Money Down the Drain)
Programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to fast-forward your business, […]
Meet the Mindstreamer – Derek King
He’s part researcher, part data-cruncher, and loves digging into first-party data to find insights and patterns to help inform media […]