Meet the Mindstreamer – Kaya Bucarile
She plans and oversees media strategy for agency clients, working closely with project and platform managers to ensure that we are recommending the best tactics and strategies to keep business moving forward. After just four months with our team, she has become a valuable strategic advisor in client media planning and showcases her talent to help develop regional market advertising plans and introduce new store openings.
Meet Kaya Bucarile, Manager, Media Strategy based in Mindstream Media Group’s Dallas headquarters.
Kaya always had an interest in the ever-changing field of advertising and decided in college to pursue her passion. After studying Journalism in addition to taking TV, radio and theater production courses, Kaya knew that a career in advertising was in her future. Born and raised in Manila, Philippines, she graduated Cum Laude from one of the most prestigious universities there and came to the U.S. soon after to launch her career in Fort Lauderdale, Florida, following her heart to the advertising industry. Eventually, Kaya moved to Dallas and gained experience at another agency before joining the Mindstream team—and hasn’t looked back.
When she’s not cooking, traveling or working out, one might find Kaya gardening. After all, she’s a plant mom to over 40 house plants that are a mix of uncommon and rare tropical plants. She also claims a dog and a cat as family.
An interesting change that Kaya finds noteworthy in the industry involves the continuous rise of influencers and how that trend has given advertisers and brands more marketing resources. “These influencers can instantly affect the way consumers see, think or feel about a product after simply posting about it.”
Long term, Kaya predicts that influencer marketing is here to stay. She shares, “There are so many ways advertisers can work with influencers and I definitely think influencer campaigns need to be included in media plans. The challenge is executing them in a way that looks, sounds and feels authentic—not too much like an ad.”
Regarding “hot topics” within the media industry, Kaya notes how increasing awareness of digital privacy is widely affecting how advertisers are being able to target consumers. “Data has become a very strategic asset to the point that it is now being referred to as ‘the new oil.’ As data collection becomes more regulated, with people opting out of being tracked by apps, etc., the more challenging it is for advertisers to precisely target an audience.”
In closing, Kaya offers this piece of advice to anyone wanting to pursue a career in this industry, “Especially to women and women of color, do not be afraid to occupy space. Be proactive and always try your best to stay informed.”
An enormous part of what makes Mindstream Media Group successful is the collective talent and collaboration of its employees across the country. While we as an agency love to share stories about client successes, industry news and product updates on our MMG Blog, we also want to feature the actual people behind the work we are doing to grow client business.
Our recent video series, Fast-Forward the Conversation, discusses the HOW behind supporting client growth through media strategy, with topics like shopper marketing, franchise work, QSR challenges, agency partnerships and more.
We’re also now featuring a Mindstreamer (as we like to call ourselves) periodically to share their stories and celebrate the diverse people, backgrounds, interests and qualities that make us unique.
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