Why Millennials Make Successful Franchisees

Although it may not seem like it now, a rebound from the coronavirus pandemic is on its way. Now is the time to plan how your franchise can attract ideal ownership candidates like Millennials.

Franchise development has its fair share of challenges, not the least of which is recruiting potential owners who quickly become assets and have the chops to grow their franchise long-term. While Millennials may not be top of mind as your ideal development targets, omitting them based on overgeneralizations or anecdotes can be shortsighted and costly.

Read the full Franchise Update article to learn why Millennials are worthy of consideration for franchise ownership.