Meet the Mindstreamer – Staci Eldridge

Caffeine in the form of a bean is her drug of choice and she genuinely loves cheese without discrimination. Not one to enjoy mundane and repetitive tasks, she’s excited by the ever-changing landscape of the digital realm and loves having the opportunity to continually learn and experience new platforms.

Meet Staci Eldridge, Media Associate and 5-year veteran of Mindstream based in the Cedar Falls, IA office.

As a Media Associate, Staci’s responsible for launching, managing and reporting on digital media campaigns. She was drawn to the industry by the enticement of being able to dabble with new advancements within digital platforms. Staci says, “There is more space for new media outlets within digital and being able to see how those work when they are fresh and throughout their journey to mainstream is really neat.”

I think we can all agree this industry keeps you on your toes, there is always something new or different to dig into, especially where digital media is concerned. It’s also fast-paced which Staci loves, “In comparison to traditional media, digital offers the ability to make instant changes in response to industry change or, perhaps, a change in the world such as a pandemic.  Virtually anything can be done in a moment which is exciting to be a part of.”

Speaking of change, Staci notes, “Either by choice or force depending on the situation, Facebook is literally constantly making updates and responding to the changing landscape of advertising.” Unfortunately, not all of the media platforms we work with are overly helpful in terms of trial and error with issues that arise, even those caused by a change made by them on the dev backend. However, Mindstream has a talented group of people that bounce ideas and experiences off one another and dive in to get results rather than backing down or giving up. Staci shares, “We as a whole have a drive to overcome the obstacle and find a way through. I value that in the MMG team.”

Social media is constantly evolving. As more and more new players jump into the game, space and ad inventory increases. Staci believes this increased opportunity for exposure across the board will allow brands to showcase their creative strengths in fun new ways.

To stay informed in such an ever-changing environment, Staci counts on TheSkimm for overall news, eMarketer and AMA. She notes that platform-specific newsletters such as Facebook for Business and Centro have been awesome at providing up-to-date information on marketing and advertising, even during 2020 in the face of so many unknowns. Of course she also reads the Mindstream blog and says, “It’s gucci ; 0” (Thanks, Staci!)

Her advice for someone wanting to pursue a career in this industry? “Embrace change and pay attention to details; even small details can make an impact in results.” Staci gets her attention to detail from her dad whom she credits for instilling her strong work ethic and dedication to service. As a business owner himself, he impressed upon her the importance of a job well done. “Do the work, do it right and care about what you do and the quality of your work…that is relevant no matter the job you are tasked with or the title you hold.”

When she’s not hard at work, Staci enjoys trying new things (not surprising!), reading, biking, trail hiking, traveling and anything outdoors or near a body of water which feeds her obsession for snapping sunset pics.

An enormous part of what makes Mindstream Media Group successful is the collective talent and collaboration of its employees across the country. While we as an agency love to share stories about client successes, industry news and product updates on our MMG Blog, we also want to feature the actual people behind the work we are doing to grow client business.

 Our recent video series, Fast-Forward the Conversation, discusses the HOW behind supporting client growth through media strategy, with topics like shopper marketing, franchise work, QSR challenges, agency partnerships and more.

 We’re also now featuring a Mindstreamer (as we like to call ourselves) periodically to share their stories and celebrate the diverse people, backgrounds, interests and qualities that make us unique.