3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence
After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown by 150 percent.”
Google’s VP of Marketing for the Americas, Lisa Gevelber, summed it up like this: “We’re now seeing a shift toward dropping location qualifiers (like ZIP codes, neighborhoods and ‘near me’ phrasing) in local search queries, because people know that the results will automatically be relevant to their location — thanks to their phone.”
The implication: As digital platforms continue to customize experiences based on individual users, searchers now just assume – and pretty much expect – Google will know when they’re searching for something nearby and automatically return local search results.
To continue reading, check out the full post on LSA Insider.
More from Mindstream Media Group
New Performance Reporting for Google My Business
Google has kicked off the new year with updated Google My Business performance reporting. The new reports appear in the […]
Meet the Mindstreamer – Brian Pappas
He is responsible for crafting and implementing client media strategies, specifically pertaining to all Google and Search Engine Marketing (SEM) […]
[Video]: Success Through Strategic Partnership
The pandemic wreaked havoc on many industries in 2020. But for GMAC (Graduate Management Admission Council), the performance gains created […]