Here Comes Gen Z!: Are You Ready for These Up-And-Comers?
Still marketing to Millennials and their elders to bring in the business? Good! Not marketing to Gen Z yet? Maybe not so good.
Depending on your franchise’s products or services, waiting to captivate this audience born in the mid-1990s through early 2000s could be a costly oversight. Google calls Gen Z “the most informed, evolved, and empathetic generation” – and they now represent over a quarter of the U.S. population. Moreover, research states that Gen Z will beat Millennials as the most populous generation at 32 percent of the global population by the end of 2019.
Not only should their collective and personal buying behaviors be appreciated, so should their influence on family purchases, estimated at $200 billion.
Read the original post on Franchising.com to learn more about Gen Z buying behaviors and how to reach these teen- and college-aged kids.
More from Mindstream Media Group
Take Your Brand’s Temperature: How to Measure Brand Health
The need to establish clear brand awareness and brand health metrics is essential for any new brand awareness campaign. We […]
How to Get the Most Out of Programmatic Display Campaigns (and Make Sure You’re Not Throwing Money Down the Drain)
Programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to fast-forward your business, […]
Meet the Mindstreamer – Derek King
He’s part researcher, part data-cruncher, and loves digging into first-party data to find insights and patterns to help inform media […]