Here Comes Gen Z!: Are You Ready for These Up-And-Comers?
Still marketing to Millennials and their elders to bring in the business? Good! Not marketing to Gen Z yet? Maybe not so good.
Depending on your franchise’s products or services, waiting to captivate this audience born in the mid-1990s through early 2000s could be a costly oversight. Google calls Gen Z “the most informed, evolved, and empathetic generation” – and they now represent over a quarter of the U.S. population. Moreover, research states that Gen Z will beat Millennials as the most populous generation at 32 percent of the global population by the end of 2019.
Not only should their collective and personal buying behaviors be appreciated, so should their influence on family purchases, estimated at $200 billion.
Read the original post on Franchising.com to learn more about Gen Z buying behaviors and how to reach these teen- and college-aged kids.
More from Mindstream Media Group
Meet the Mindstreamer – Kiley Cowley
She’s the social media expert behind the scenes, ensuring campaign strategies are executed accurately, on time and in the most […]
New Performance Reporting for Google My Business
Google has kicked off the new year with updated Google My Business performance reporting. The new reports appear in the […]
Meet the Mindstreamer – Brian Pappas
He is responsible for crafting and implementing client media strategies, specifically pertaining to all Google and Search Engine Marketing (SEM) […]