Meet Gen X: 65 Million Consumers Can’t Be Ignored
They’ve been called the Forgotten Generation. Born roughly between 1965 and 1980, Generation X falls between Baby Boomers and Millennials. The latchkey kids who grew up on music videos, grunge, and John Hughes movies are now putting kids through college and trying to pay down mortgages. They’re generally at the peak of their careers and income levels, yet don’t get the attention of the generations on each side of them. If, like so many, you’ve been underestimating what Gen X can do for your franchise’s bottom line, take a look closer look.
Read the full Franchise Update article to learn more about the importance of marketing to Generation X.
More from Mindstream Media Group
Yelp Rolls Out New Features For Multi-Location Brands
On February 11, Yelp announced new offerings aimed at national and multi-location brands. This is not a surprise as the […]
2019 Google My Business Year In Review And Industry Predictions For 2020
If 2019 taught us nothing else, we learned that in addition to continuous updates that shape the way search results […]
[News Release]: Eastport media agencies merge to form Mindstream Media Group
January 21, 2020 For Immediate Release Eastport media agencies merge to form Mindstream Media Group — Former Southwest Media Group […]