Meet Gen X: 65 Million Consumers Can’t Be Ignored

They’ve been called the Forgotten Generation. Born roughly between 1965 and 1980, Generation X falls between Baby Boomers and Millennials. The latchkey kids who grew up on music videos, grunge, and John Hughes movies are now putting kids through college and trying to pay down mortgages. They’re generally at the peak of their careers and income levels, yet don’t get the attention of the generations on each side of them. If, like so many, you’ve been underestimating what Gen X can do for your franchise’s bottom line, take a look closer look.


Read the full Franchise Update article to learn more about the importance of marketing to Generation X.