Traditional Media Group Adstaff Merges with Digital Agency Mindstream Media
Mindstream Media, a national marketing agency, announced its merger with Memphis-based sister agency, AdStaff Media, to create a full-service agency doubling the size of the two organizations.
AdStaff brings nearly 20 years of traditional media strategy and placement in television, radio, newspaper, out of home, magazines and sporting events for brands such as Subway, Ultimate Software, Blue Plate Mayonnaise, Fantastic Sams, Bellin Health Systems and Glenfiddich Scotch. These traditional services complement Mindstream Media’s paid search, social, display and video, content marketing and other digital capabilities, as well as yellow pages advertising.
Last year, Mindstream Media was named Trailblazing Agency of the Year and holds Google Premier Partner status for their impressive work in the search industry. This level of expertise, in addition to Mindstream Media’s solutions and client base, including brands like ServiceMaster, Samsung, Enterprise Rent-A-Car, Bank of America, Roto-Rooter and The UPS Store, will only bolster the combined organization’s success.
“Mindstream Media’s expanded capabilities support the agency mission of connecting brands with consumers whenever and wherever they are in the buying journey,” said Terry Tanner, newly appointed president of Mindstream Media. “Across every medium, Mindstream amplifies results for our advertisers, whether their goal is increased brand awareness, reach, lead conversions or a long list of other KPIs.”
Billings for the combined agency ring in at $150 million.
All previous AdStaff locations, including but not limited to Memphis; Nashville; Ft. Wayne, Ind.; Columbus, Ohio; and Birmingham, Ala., will operate under the Mindstream Media brand. Mindstream Media locations in San Diego; New York; Milwaukee; St. Louis; Peoria; and Cedar Falls, Iowa will continue to operate as before.
Mindstream Media, along with 16 other agencies spanning media, marketing and public relations, is owned by Eastport Holdings, based in Memphis.
About Mindstream Media
Mindstream Media, a full-service media agency, designs and executes sophisticated traditional and digital marketing strategies that deliver sales for national brands by growing brand awareness and generating qualified local leads.
More from Mindstream Media Group
Take Your Brand’s Temperature: How to Measure Brand Health
The need to establish clear brand awareness and brand health metrics is essential for any new brand awareness campaign. We […]
How to Get the Most Out of Programmatic Display Campaigns (and Make Sure You’re Not Throwing Money Down the Drain)
Programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to fast-forward your business, […]
Meet the Mindstreamer – Derek King
He’s part researcher, part data-cruncher, and loves digging into first-party data to find insights and patterns to help inform media […]