Meet the Mindstreamer – Amber Helton
Based in the agency’s Dallas headquarters, Amber Helton oversees client strategy campaigns within multiple media platforms, works closely with clients to recommend the right platform for their goals, builds social campaigns and manages their launches.
A lover of all things social media and a self-proclaimed member of “team TikTok,” Amber knew she wanted to pursue a career in social media. “I am really interested in helping brands, companies and businesses build up their brand and reputation, and help them reach their goals through an advertising perspective verses an organic approach.”
What Amber likes best about her role with the agency are the challenges inherent in the media industry and in working with multiple accounts and platforms. “I love the challenges that clients bring to us! My mantra is “you learn something new every day”–and that is certainly true working at Mindstream Media Group and in the advertising industry. Platforms are always changing in the digital realm of marketing. I love hearing about new opportunities platforms are bringing to us that really excite our clients, and learning more and more where the people are, what platforms are trending and how we can reach and exceed our clients’ goals through them.”
To stay informed, Amber keeps up with the latest news from Social Media Today and the Daily Carnage, listens to the Up First podcast by NPR to know what is going on in the U.S. and other countries and follows Digital Chadvertising on Instagram.
Amber is also inspired by her agency coworkers, although she claims it’s a little “cheesy.” “I really enjoy working with our social team. They continue to encourage me and help me grow every day. My team inspires me. I know, cheesy.”
Her almost two-year tenure with Mindstream has taught Amber a lot in a relatively short amount of time. She loves the industry’s fast-paced style and constantly changing landscape and shares the following advice to someone pursuing a career in this field, “I definitely recommend that you keep an open mind to change because social media platforms are always bringing in new updates and opportunities for clients. If you love a challenge and coming up with new ways of thinking outside of the box, join in! There is always an opportunity to learn something new and expand your knowledge.”
One interesting development in the media landscape that Amber notes in her time with the agency is how fast TikTok grew into popularity, and as a result, how quickly other platforms responded to compete. She has also become the agency’s resident “TikTok expert” and recently presented to her coworkers on the value of this platform. Amber also compiled a helpful article for marketers, Harness the Power of TikTok For Your Brand and invites future conversations on how to best utilize the platform, “I am always open to discuss this ever-growing app.”
Amber truly embraces challenges as opportunities and prides herself and her team on overcoming them for clients. “When clients come to us with social strategies that seem impossible, I am so proud when we do the work and make growth happen for them.”
Some of Amber’s hobbies include traveling with friends, reading, trying new restaurants, volunteering with Watermark Community Church and walking her new black lab puppy. She also loves to cook, listens to 90s-2000s rock music and is a huge My Chemical Romance fan.
An enormous part of what makes Mindstream Media Group successful is the collective talent and collaboration of its employees across the country. While we as an agency love to share stories about client successes, industry news and product updates on our MMG Blog, we also want to feature the actual people behind the work we are doing to grow client business.
Our recent video series, Fast-Forward the Conversation, discusses the HOW behind supporting client growth through media strategy, with topics like shopper marketing, franchise work, QSR challenges, agency partnerships and more.
We’re also now featuring a Mindstreamer (as we like to call ourselves) periodically to share their stories and celebrate the diverse people, backgrounds, interests and qualities that make us unique.
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