4 Ways Repealing Net Neutrality Could Impact Local Advertisers
The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block even lawful content (blocking), slow down specific services (throttling) and speed up service for businesses that pay more (paid prioritization).
In the time between the two votes, the topic of net neutrality went from relative obscurity to an all-out donnybrook pitting ISPs against a coalition of various groups backed by bipartisan public opposition.
To read how these changes can impact local advertisers, check out the full post on LSA Insider.
More from Mindstream Media Group
New Performance Reporting for Google My Business
Google has kicked off the new year with updated Google My Business performance reporting. The new reports appear in the […]
Meet the Mindstreamer – Brian Pappas
He is responsible for crafting and implementing client media strategies, specifically pertaining to all Google and Search Engine Marketing (SEM) […]
[Video]: Success Through Strategic Partnership
The pandemic wreaked havoc on many industries in 2020. But for GMAC (Graduate Management Admission Council), the performance gains created […]