4 Ways Repealing Net Neutrality Could Impact Local Advertisers

The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block even lawful content (blocking), slow down specific services (throttling) and speed up service for businesses that pay more (paid prioritization).

In the time between the two votes, the topic of net neutrality went from relative obscurity to an all-out donnybrook pitting ISPs against a coalition of various groups backed by bipartisan public opposition.

To read how these changes can impact local advertisers, check out the full post on LSA Insider.