Meet the Mindstreamer – John Hughes

Since starting his marketing career with Mindstream Media Group just a few short months ago, John Hughes has learned from the industry’s best and continues to expand his knowledge of all things related to search marketing. As a Media Associate, Paid Search in our St. Louis office, John helps build and supervise the execution of client campaigns, and also aids his team with keyword research, writing ad copy and structuring campaigns based on clients’ business goals.

In the rapidly evolving marketing industry, what excites John the most about his job is the fact that no two days are alike. “Every day I learn something new that I can apply to my role. I love how fast paced this job is and there is always something new to discover.”

John first became interested in marketing after his brother and sister both pursued careers in the industry. From shadowing his older siblings in their college classes as well as their current places of work, John fell in love with the marketing industry and knew that’s where he was meant to be. Crediting his current role as his “first marketing job out of college,” John was nervous to dive right in, but also excited to take on new challenges and opportunities.

Despite his short tenure thus far, John shares some words of wisdom for anyone wanting to pursue a career in this industry. He recommends constantly staying up to date on the latest technology, trends and industry news, and does so himself by following AdAge, Digiday, Adweek and Search Engine Land. John adds, “Another piece of advice I would give is not to be afraid to ask for help. There is so much to learn and understand in this industry and that extra help can be very beneficial.”

Being newer to the industry gives John the opportunity to learn and develop his expertise daily. “Every day I am being introduced to something new. From creating a campaign in Google Editor to managing campaign budgeting, I have covered a lot of ground in just a few months. The training has been amazing and support from everyone at Mindstream has been incredible. I think it’s great to work as a team to overcome obstacles and prepare for what the future may hold.”

In his spare time, John enjoys grilling, traveling, going to concerts, going on float trips, hiking and watching the Colorado Rockies. He played college baseball and can also play the piano.

John is optimistic about his team, his role and his future career path. “From just my brief time with Mindstream, my experience has been wonderful. I cannot thank my search marketing team enough for all of their support and for welcoming me to the Mindstream family. I cannot wait for the future as I continue to learn and grow with the company.”

And on a personal note, he’s always ready to chat and find common interests with coworkers and beyond. “I am always interested in any new music and recipe suggestions and always down to talk anything baseball so please feel free to message me!”

An enormous part of what makes Mindstream Media Group successful is the collective talent and collaboration of its employees across the country. While we as an agency love to share stories about client successes, industry news and product updates on our MMG Blog, we also want to feature the actual people behind the work we are doing to grow client business.

Our recent video series, Fast-Forward the Conversation, discusses the HOW behind supporting client growth through media strategy, with topics like shopper marketing, franchise work, QSR challenges, agency partnerships and more.

We’re also now featuring a Mindstreamer (as we like to call ourselves) periodically to share their stories and celebrate the diverse people, backgrounds, interests and qualities that make us unique.