Snapchat Goes All In On Local Advertising
Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point last week when its stock fell below the IPO price of $17 per share.
But if Snap’s recent moves are any indication, the company has a plan to right the ship, and that plan is to go local.
Snapchat, with its growing base of young users, is all about capturing and sharing moments in time. For users, where these moments happen is often just as significant as what they’re doing. Snap seems to understand that premise and the company has made significant efforts to improve location-based features in the app. These efforts have enhanced the app’s user experience and made Snapchat a more enticing advertising vehicle for local businesses and multi-location brands…
To learn more about Snapchat’s local efforts, check out the full post on LSA Insider.
More from Mindstream Media Group
Leveraging Facebook Ads During COVID-19
Not only has COVID-19 driven dramatic changes to our typical routines and ways of working, it has also changed how […]
Marketing Insights to Navigate the Coronavirus Pandemic – Weekly Recap of News You Can Use
Week of May 18, 2020 Greetings from the home office. As business shifts from crisis survival mode to adaptation […]
Google My Business Expected to Become More Powerful for SMBs Post-COVID-19
During the COVID-19 crisis, many local businesses have turned to Google My Business (GMB) to keep their customers informed of […]