New Video Creation Tool Launches for SMB Owners
In late February, Vimeo announced their new video editing tool, Vimeo Create, has officially been released on desktop, Android and iOS apps. Vimeo Create hopes to help small to midsize businesses create high quality, affordable videos to use for social media marketing campaigns.
Vimeo Create Pro
Users can download Vimeo Create and use their wide range of “smart” editing tools and video content; however, the purchase of a monthly subscription will be needed in order to save and share created videos. Vimeo Create boasts unlimited stock video, a growing template library and the ability to upload videos in every social media format and ratio.
Vimeo Create is designed to integrate your existing media marketing, such as CRM or e-commerce, while connecting Twitter, Instagram, Facebook and more. Vimeo has also included features to help businesses that have dedicated project teams. Using Create Pro, collaborators can invite team members to add time-coded comments inside of the video while working on a presentation.
Who Is This For?
Video is now an essential piece of social media marketing. Prior to the launch of this new tool, Vimeo surveyed 1,000 small business owners and reported that 22 percent of them believed that they currently use enough video in their marketing strategies. Vimeo is offering a free trial of Vimeo Create and plans to add more editing components and templates as the year progresses. With this tool priced at $20 per month, Vimeo Create is perfect for small businesses that have limited budgets for video creation.
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