[Case Study]: Our Digital Marketing Strategy Drives Profitable Traffic for Portrait Innovations
Background:
Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.
Challenge:
Portrait Innovations approached Mindstream Media Group to find a way to effectively and efficiently (based on limited ad spend) drive quantifiable and profitable traffic into their photography studios during the competitive 2018 Easter season.
Solution:
Mindstream Media Group employed a radical shift in historical campaign structure, digital media mix and targeting to fine-tune audience message strategy and overall creative design. These changes led to increased interest from new customers and most importantly action from online consumers to drive appointments.
Campaign details:
This specific effort ran for 76 days, between Easter and Mother’s Day. The campaign leveraged a mix of the following paid media solutions:
- Facebook Advertising
- Paid Search Ads
- Email Design and Distribution
- Yelp Paid Ads
- Programmatic Display and Retargeting
- Landing Page Design and Execution
Results:
Mindstream Media Group’s digital marketing strategy and media mix proved very effective for Portrait Innovations:
- 8-to-1 ROI: Every $1 spent on the marketing campaign drove nearly $8 of matched back revenue for our client.
- Increased conversions: The campaign garnered more than 25,000 booked appointments and 2,800 inbound phone calls.
Campaign creative examples:
Contact us to learn how we can Fast-Forward Your Business.
About Mindstream Media Group
Mindstream Media Group, a full-solution media agency, designs and executes sophisticated traditional and digital marketing strategies that deliver sales for national brands and their locations by growing brand awareness and generating qualified local leads.
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