[Case Study]: Our Digital Marketing Strategy Drives Profitable Traffic for Portrait Innovations

Background:

Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.

Challenge:

Portrait Innovations approached Mindstream Media Group to find a way to effectively and efficiently (based on limited ad spend) drive quantifiable and profitable traffic into their photography studios during the competitive 2018 Easter season.

Solution:

Mindstream Media Group employed a radical shift in historical campaign structure, digital media mix and targeting to fine-tune audience message strategy and overall creative design. These changes led to increased interest from new customers and most importantly action from online consumers to drive appointments.

Campaign details:

This specific effort ran for 76 days, between Easter and Mother’s Day. The campaign leveraged a mix of the following paid media solutions:

• Facebook Advertising
• Paid Search Ads
• Email Design and Distribution
• Yelp Paid Ads
• Programmatic Display and Retargeting
• Landing Page Design and Execution

Results:

Mindstream Media Group’s digital marketing strategy and media mix proved very effective for Portrait Innovations:

• 8-to-1 ROI: Every $1 spent on the marketing campaign drove nearly $8 of matched back revenue for our client.
• Increased conversions: The campaign garnered more than 25,000 booked appointments and 2,800 inbound phone calls.

Campaign creative examples:

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About Mindstream Media Group

Mindstream Media Group, a full-solution media agency, designs and executes sophisticated traditional and digital marketing strategies that deliver sales for national brands and their locations by growing brand awareness and generating qualified local leads.