[Case Study]: Our Digital Marketing Strategy Drives Profitable Traffic for Portrait Innovations
Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.
Portrait Innovations approached Mindstream Media Group to find a way to effectively and efficiently (based on limited ad spend) drive quantifiable and profitable traffic into their photography studios during the competitive 2018 Easter season.
Mindstream Media Group employed a radical shift in historical campaign structure, digital media mix and targeting to fine-tune audience message strategy and overall creative design. These changes led to increased interest from new customers and most importantly action from online consumers to drive appointments.
This specific effort ran for 76 days, between Easter and Mother’s Day. The campaign leveraged a mix of the following paid media solutions:
- Facebook Advertising
- Paid Search Ads
- Email Design and Distribution
- Yelp Paid Ads
- Programmatic Display and Retargeting
- Landing Page Design and Execution
Mindstream Media Group’s digital marketing strategy and media mix proved very effective for Portrait Innovations:
- 8-to-1 ROI: Every $1 spent on the marketing campaign drove nearly $8 of matched back revenue for our client.
- Increased conversions: The campaign garnered more than 25,000 booked appointments and 2,800 inbound phone calls.
Campaign creative examples:
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About Mindstream Media Group
Mindstream Media Group, a full-solution media agency, designs and executes sophisticated traditional and digital marketing strategies that deliver sales for national brands and their locations by growing brand awareness and generating qualified local leads.
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