eMarketer Interview: Creating Live Video that Drives Engagement
With Facebook Live, Instagram Stories and Snapchat all growing in popularity, live video has become a hot topic in the digital marketing industry. Recently, Bijan Malaklou of Digital Addix, Mindstream Media Group’s sister agency, sat down with eMarketer’s Sean Creamer to offer his insights on what brand marketers need to know about live video.
“Live video doesn’t necessarily need to be shot live. It needs to be shot in a way that makes it feel like it’s happening right now,” said Malaklou. “(It’s) just as much about live audience engagement as it is about live content-sharing. This relationship between content-sharing and engagement is what makes live video a dynamic medium.”
Check out the full interview with eMarketer for more insights from Malaklou – including his thoughts on what companies are the most important players in the industry, how audiences interact with live video and what types of live video content draws the most engagement.
Warning: full article requires eMarketer subscription.
More from Mindstream Media Group
Leveraging the Industry’s Top Research Tools
As an agency, Mindstream Media Group invests over $1 million annually in the media industry’s best research, intelligence and analytics […]
Meet the Mindstreamer – Tom Palmier
After starting a newspaper in college (Truman State, 1999-2002) and going door-to-door to sell enough ads each week to print […]
Harness the Power of TikTok for Your Brand
Thanks to its engaging and interactive environment, TikTok is the perfect platform for brands to connect with consumers in an […]