Month: November 2018

How Livestream Video Can Strengthen Your Digital Marketing Strategy

Posted on by Mindstream Media Group

Digital marketing is a fast-paced, dynamic landscape that continues to evolve as technology creates new digital trends. In this evolving landscape, the big question is always “what will be the next big thing in digital marketing?”

A trend experiencing major growth currently is livestream video. It’s expanding to almost all business sectors with a presence on social media. And in 2019, livestreaming is likely to become more commonplace in many businesses’ social media marketing campaigns. In fact, video streaming accounted for 75 percent of all internet traffic in 2017 and is expected to jump to 82 percent by 2020.

Livestreaming started as a niche platform but has quickly been adopted by the likes of Facebook, YouTube, Instagram and Snapchat. It allows brands to broadcast in real-time and share authentic, behind-the-scenes style content with new and current audiences. Live streaming not only is a unique experience that marketers can provide, but it’s also the experience that today’s social media users prefer. New York Magazine reported that 82 percent of consumers prefer live video from a brand over standard social posts.

With the chance to connect with the billions of users on Facebook and Instagram, live video is an opportunity you don’t want to miss out on. From up-and-coming brands, like Glossier, to institutions as famed as The White House, many are recognizing the impact that live video can have. If you haven’t yet incorporated live video into your digital marketing strategy, here’s three reasons why it’s time to start.

 

No. 1: Authentic User Connection

How to Create Social Media Content for Local Brands - featured imageUnlike straightforward YouTube ads or perfectly edited Instagram posts, live videos are reactionary, unedited and broadcast in real time. This provides a human element to the operation that no other form of digital marketing can really nail and allows your brand to make a genuine connection with your audience. Today’s social media users are exposed to mass amounts of thought-out and curated content, so they can quickly pick out social media posts that seem overly promotional or inauthentic. Live video brings a breath of fresh air into your marketing mix that your audience is sure to appreciate.

In turn, your brand will be rewarded with better engagement rates and improved customer loyalty. Consumers are more willing to support brands that they’ve made a connection with, both on and offline. According to Facebook:

  • 78 percent of their users are already watching livestream videos
  • Facebook users watch livestream videos for 3x as long as videos that aren’t live anymore
  • Livestream videos earn 10x as many comments

Research has shown that 86 percent of people say authenticity is important when deciding what brands they like and support. In particular, an overwhelming 90 percent of Millennials say brand authenticity is important, proving that younger consumers prefer “real and organic” over “perfect and packaged.” Live video is an ideal way to demonstrate your brand’s authenticity and create trusted content that your audience will respond to.

 

No. 2: Improve content variety

Facebook Cambridge Analytica Data Scandal-Featured Image

The casual nature of livestreams allows brands to capture or record moments that traditionally are out of scope in curated social media content. Brands can livestream events, host Q&As or just to go live spontaneously from the office for a more personal session with whoever tunes in. In many cases, live content is “spur of the moment,” so it requires little prep time or proper planning. Live videos can be fueled by audience interactions, ensuring your content is specifically tailored to your target audience and material that they prefer.

Women’s fashion line Carolina Herrera was one of fashion’s first innovators to utilize livestream to broadcast events, like their show in New York Fashion Week. As one of the first in the industry to do so, livestream content helped the brand gain 60,000 new social followers and 51.2 million impressions.

“If you don’t livestream your show,” says Carolina Herrera’s digital manager, “you’re missing out on a huge opportunity that your competitors are going to pick up on.”

No. 3: Increase brand awareness

Facebook Organic Reach Decline - What Brands Need to do - featured image

A key component of live videos is to give them a personality and flair that you want your audience to associate with your business; it’s a key component of your brand identity. Be sure to incorporate interesting facts about your business and let your audience know what about your brand separates you from your competitors.

Live content is also a great opportunity to work with influencers. Because livestreams can be more casual and off-the-cuff, many brands allow influencers to participate in an “Instagram Takeover,” where the influencer takes control of the brand’s account for a few hours. Influencers can promote the collaboration to their following, which exposes the brand to an entirely new audience.

Instagram also automatically sends a notification to your followers when you hop onto a livestream. Additionally, profiles that are currently streaming live video automatically become the first listed icons in the Instagram Stories bar. This ensures that your profile is top of mind for your audience and motivates them to tune in and watch your live video.

In 2019, you can expect livestream video to gain far wider acceptance. With the right strategy and a little creativity, your live content will lead to stronger brand loyalty, a more significant following and greater opportunities for growth. If you can nail livestream now, you’ll be closer to your customers and way ahead of next year’s digital marketing curve.

How to Identify Blog Topics People Will Actually Want To Read

Posted on by Mindstream Media Group

The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s important to develop blog topics that your audiences will actually want to read. This post will help you come up with blog topics that engage target audiences and drive traffic to your website.

Blogging has become a powerful tool in many brands’ marketing repertoire. Publishing blog posts on a regular basis can be an effective way for brands to share their story, answer their customers’ questions, engage with their target audiences and drive traffic to their website.

At first glance, it would appear the more blogs a brand creates, the more traffic their website receives. According to a study by HubSpot, companies that publish more than 16 blog posts per month receive almost 3.5 times more traffic than those that published less than four posts a month.

Indexed traffic based on number of blogs published per month

But that doesn’t mean your brand can churn out subpar blog posts and expect to drive boatloads of traffic to your site. In the blogging world, competition is too fierce for mediocrity. Brands, agencies, publishers and individuals publish more than 3 million blog posts each day. With that congested of a landscape, you need to make sure your brand is publishing high-quality posts that cut through the clutter, grab people’s attention and actually drive traffic to your site.

Creating posts that drive traffic is a complicated process that starts with a basic – albeit demanding – first step: identifying topics that people actually give a damn about. In this post, we’ll cover some of the steps required to get inside your target audiences’ heads to find out what topics they need, want and care to read about.

Create a list of general blog topics

Get the process started by using ideas and thoughts off the top of your head. Once you have a solid base of ideas, continue to refine and polish your list to identify the topics that your target audiences are most likely to read.

Step No. 1: Brainstorm

Like any other brainstorm, this process should happen organically. List out all of the topics you can think of related to your brand and its products and services. There’s no such thing as a bad idea here, the important thing is to just get all your ideas written out.

Step No. 2: Develop buyer personas

Next, beef up your original list by researching your target audiences to find out what kind of content they want to see from your brand. If you haven’t already, this is a great time to create buyer personas (i.e., generalized representations of your brand’s ideal customers). If you need help building these out, here’s a helpful guide to get you started.

Buyer personas will help you answer key questions that will generate ideas for your list of blog topics.

  • What questions do your customers have about your products and services?
  • What are the major pain points and challenges of your target audience?
  • How do your products and services address your target audiences’ pain points and challenges?

Step No. 3: Conduct industry research

Find out what topics other brands in your industry are writing about by reading relevant blogs and publications, including your competitors’ posts. Take those topics and come up with new angles or approaches that address your specific audience’s needs and wants.

Step No. 4: Review historical data

To round out your list of general blog topics, identify top performing content pieces your brand created in the past. To do this, you’ll need to set up a website traffic tool like Google Analytics. Dive into the data to identify content pieces that resonated with audiences and look for opportunities to repurpose that content like:

  • Refreshing old blog posts by updating stats and data and incorporating new trends
  • Elaborating on topics that you just touched on in previous posts
  • Repurposing related blog posts into a longer form piece like an e-book

Review historical data to identify blog topics

Refine your list of blog topics

It’s important to keep your blog topic ideas focused. The last thing you want is an amalgamation of semi-related topics stuffed into a single post. Instead, try to narrow down the focus of each post to a central idea. For example, if your company sells iPhones, instead of writing a post like “10 amazing features on your iPhone” write something more specific like “The 10 best iPhone parental control features.”

Step No. 1: Conduct keyword research

Start by finding specific keywords for each topic. Focusing your blog topics on specific keywords will not only keep your post focused, but you’ll have the added benefit of optimizing the content for related Google searches.

To conduct keyword research, head to Google Ads and pull up their Keyword Planner tool (you’ll need to set up a Google Ads account to access the tool). From there, start entering in your general topics and related terms to identify popular relevant search terms.

For each topic, identify one or two keywords to focus your blog post on. Any more than that and the blog will likely lose focus. Choose keywords based on:

  • The keyword’s length: longer-tail keywords typically have less competition in search results
  • The keyword’s search volume: choose popular terms that your target audiences are likely to search for
  • The keyword’s seasonality: don’t just use average search volume, look at the popularity by month to identify seasonal trends to write about

Step No. 2: Find top performing topics

Now that you’ve set yourself up for a search engine optimized post, it’s time to make sure the content will resonate on social media. To get an idea of the most popular topics on social media, you can use a freemium tool like Buzzsumo. The free version of Buzzsumo can help you find related top performing content by entering your general topic into the tool’s search bar.

Use Buzzsumo to find popular blog topics on social media

Related – 10 of the Best Free Tools to Help You Produce Killer Online Content

Organize your blog topics strategically

As you gather ideas for blog post topics, it’s important to keep them organized so you can strategically create and publish the content. One way to do this is to keep a running list of blog topic ideas in a spreadsheet that you can turn into a de facto content calendar.

Step No. 1: Build out a content calendar

Turn your list of ideas into an organized calendar that will guide your content creation. An effective tool for organizing this list is Google Sheets. With Google Sheets, you can lay out upcoming content pieces in a way that’s easy to digest and edit while planning out details like post date, focus keyword, working title, additional notes, etc.

Sample content calendar to track blog topic ideas

If you’d like to start building out your own content calendar, you can copy this Google Sheet into your own Google Drive account.

Step No. 2: Develop topic clusters

One way to build out your content calendar is using the topic-cluster method. This method makes it easy for search engines to understand that the content is related, crawl individual pages and display the pages in relevant search results. Here’s how it works:

  • Determine an overarching topic you want to write about to act as your “pillar content”
  • Develop “cluster content” – blogs and other pieces about subtopics related to the pillar content
  • Create a pillar page to act as the main content hub for an overarching topic that links out to the previously published cluster content

Once you’ve gotten all your ideas laid out and organized, it’s time to start actually writing blog posts. Make sure to subscribe to our blog for more tips on best practices for creating blog posts.

Blog post topics - CTA image

Contact Mindstream Media Group to learn how we take our clients’ content game to the next level.

[NOVEMBER 2018] Google My Business Adds New Features

Posted on by Mindstream Media Group

Throughout 2018, Google’s focus on local search has intensified as they have added several new features to Google My Business listings. These new features help users find more information about the business solely from the Google listing, without having to click through to their website. Over the past month, Google has kept the momentum going by rolling out a host of new features and updates.

Reserve with Google update

In the past, booking an appointment via Reserve with Google has been limited to Knowledge Panel results. Google changed this in October by adding a “Book” button to listings appearing in a local pack. In addition to making it easier for users to book an appointment, Google expanded Reserve with Google to several other verticals including attraction and museum ticket purchases and garage door businesses.

Follow button

Towards the end of October, Google introduced a Follow button to Google listings. Clicking the Follow button allows users to save Google Posts updates from that business in users’ For You tab.

According to Search Engine Land, the For You tab is “an area within Google Maps where Google curates recommendations for users based on preferences they’ve shared.” The feature, which was released in June, ensures that users don’t miss out on updates or announcements from their favorite businesses.

Service area business (SAB) update

In early November, Google changed how SABs set up their service areas in Google My Business. Instead of setting the service area as a radius around the address, SABs must now specify the service area by city, zip code or region.

New business open date

After testing this feature in September, Google rolled out new business open dates to all Google My Business accounts. New businesses and locations can now add an open date to their listing in Google My Business up to three months before opening day. This feature helps businesses build awareness before opening day and lets users know when they will open, what their hours of operation will be, etc.

Branded search queries

Google My Business insights added a new feature in October: branded search queries. Branded search queries are searches for brands that the business sells that return a list of results – including when the brand is a part of the business’ name. These are different than direct searches, however, which are searches for a specific location that return a result for the business in the Knowledge Panel. Joy Hawkins, a local search industry expert, provided a few sample search queries for each insight to help understand the difference:

  • Branded search example: “State Farm” returns a 3-pack for several locations for State Farm.
  • Branded search example: “Samsung TVs near me” returns a list of businesses that sell Samsung TVs.
  • Direct search example: “Starbucks on Mission College Blvd” returns just a single, specific Starbucks location.
  • Direct search example: “State Farm Bob Hagen” just returns a knowledge panel for that specific location.

At a recent conference, Meagan Tanner, Head of GMB Strategic Partnerships at Google, said Google is trying to shift the perception that Google My Business listings are a static product. According to Tanner, Google no longer wants businesses to have the mentality that they can just “set it and forget it.” Instead, Google is releasing new features to foster user engagement with Google My Business listings, while also trying to make the platform easier to use.

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How Featured Snippets Help You Conquer Google’s Search Results

Posted on by Mindstream Media Group

Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s query.

Marketers are constantly looking for the best ways to get content featured prominently on Google’s search engine result pages (SERPs). Whether they are paid ads, local listings or organic results, we want to make sure our content is optimized to the fullest to drive as many clicks to our online properties.

For its part, Google is happy to provide plenty of opportunities for marketers to appear in search results. There are search ads, shopping ads, map listings, Knowledge Graph boxes, standard organic results, etc. But there’s one type of result that rises above the rest (literally) across an array of searches – featured snippets.

If your brand is looking for more ways to dominate SERPs, earning a featured snippet is a great way to quickly answer searchers’ questions and drive clicks to your content. To help you in this endeavor, we’ve put together this helpful guide to explain what featured snippets are, how they benefit your brand and what you need to do to earn them.

What is a featured snippet?

While you won’t find one every time you conduct a search, featured snippets appear at the top of many results as a highlighted box. Google calls them featured snippets because:

“Unlike our regular web listings, the page’s description – what we call a ‘snippet’ – comes first. With featured snippets, we reverse the usual format. We’re featuring the snippet, hence the ‘featured snippet’ name. We also generate featured snippets in a different way from our regular snippets, so that they’re easier to read.”

Here’s an example of what a featured snippet looks like on a desktop search result page. As you can see, the one below is a bulleted list, but the information in a featured snippet can also appear as a paragraph or a table.

Example of a Google featured snippet with bullets

Why does Google display featured snippets?

Simply put, Google uses featured snippets to provide quick answers to simple questions.

“We display featured snippets in search when we believe this format will help people more easily discover what they’re seeking, both from the description and when they click on the link to read the page itself,” according to a blog post from Danny Sullivan, Google’s public liaison for search. “It’s especially helpful for those on mobile or searching by voice.”

How do featured snippets factor into voice searches?

Featured snippets play a large role in voice searches on devices like Google’s Home smart speaker. In these searches, the digital assistant that powers the speaker can’t display the answer to the search visually (unless the speaker also has a screen like the Google Home Hub). Instead, the digital assistant uses content that would normally appear in a mobile or desktop search to provide a spoken answer to the user’s query. In these instances, Google will also cite the source in the Google Home mobile app so the user can click to learn more.

How Google cites the source of a featured snippet in Google Home results

How do featured snippets help marketers?

A few years ago, a debate began among search marketers as to whether featured snippets are actually costing content creators like brands and publishers traffic. After all, if searchers can quickly find answers to their queries at the top of the SERP, why do they even need to click into the content?

These concerns have proved to be unfounded, however, as searchers consistently click through to the source of a featured snippet to learn more about the topic.

According to a study from Ahrefs, for searches without paid ads that include a featured snippet:

  • 8.6 percent of clicks go to the featured snippet.
  • 19.6 percent of clicks go to the search result right below the featured snippet (i.e., the No. 1 organic result).

The study also found that, for searches without a featured snippet, 26 percent of clicks go to the top result, meaning, if your site owns the featured snippet and the top result, you’ll get 28.4 percent of the clicks vs. 26 percent of clicks if you only had the top result in a search without a featured snippet.

If your site owns the featured snippet but doesn’t land in the top spot, you’ll still likely see an increase in clicks. The vast majority of featured snippets come from one of the top five results, meaning you’ll “steal” clicks from the No. 1 result with the snippet while still getting a share of the clicks from your standard search result.

Where featured snippets rank in Google’s organic results (by SERP position)

Where featured snippets rank in Google’s organic results

The study was based on millions of search results with featured snippets. Studies that large can seem somewhat ambiguous. To help make this concept a little more tangible, here’s a specific example of how earning a featured snippet helped out one of our clients, AT&T Experience.

Case study: How earning a featured snippet drove traffic for AT&T Experience

First, a little background. AT&T Experience is the largest AT&T authorized retailer with nearly 1,300 retail stores nationwide. The brand’s website is relatively new, and Mindstream Media Group has been helping them gain visibility online with technical SEO and content marketing services.

Our content marketing services have included regular blogging efforts to help drive traffic and increase awareness. In July, we published a blog with a timeline of iPhone launches. For the first couple of months, the post didn’t get a whole lot of traffic. Starting in mid-September, however, the post’s traffic started to ramp up. Initially, we attributed this to the page’s rank steadily increasing in relevant search results coupled with an increase in queries about the upcoming iPhone launch.

The impact of featured snippets on website traffic

In late October, the traffic shot up sharply and remained steady for the next few weeks. It didn’t take long to determine what happened. The post was appearing as a featured snippet for the search “Apple iPhone timeline” – a term that had more than doubled in popularity from July when the blog was released to September when the traffic started spiking.

Related Video: Cutting through the Clutter – Why Your Brand Needs a Blog

Not only was our post the featured snippet for the search result above, but it was also the top result in the organic rankings. The post was also ranking in the top five results for a number of related search terms.

Blog post ranking in Google search results after earning a featured snippet

 

This boost in the post’s rankings – including its promotion to featured snippet status – had a significant impact on traffic to the site. If we compare the post’s traffic from the first 30 days after it was published to its traffic from the last 30 days in October, we can see some pretty impressive returns:

How a featured snippet improved website traffic to a blog post

The last stat here is especially significant. Visitors to the blog post were spending an average of almost 7 minutes on the page in the second time window. The amount of time spent on a page is a) amazing for a blog post and b) an indicator that people found the content valuable and were reading it all the way to the end.

How do I get my content to appear as a featured snippet?

There’s no magic formula for getting your content promoted to a featured snippet. There are, however, a few simple steps you can take to give your content the best chance possible:

  • Create high-quality content: When it comes to any type of content you create that you want searchers to find, make sure it’s high-quality. This means the content is well-researched and well-written, includes quality images and graphics and, above all, provides audiences with valuable information.
  • Answer specific questions: Google often shows featured snippets for searches where the person is looking to find more information about a topic. To give your content the best chance of getting featured, create pieces that answer specific questions related to your brand. The goal isn’t to sell your products and services, it’s to help audiences learn (e.g., like providing a timeline of iPhone launches if your brand sells the devices).
  • Use a Q&A format: To make sure Google knows what specific questions you’re answering with your content, try using a question-and-answer format. This could include content like FAQ pages or (prepare for a fourth wall break) blogs like the one you’re reading right now that use questions to transition throughout the piece.
  • Optimize your content: Make sure your blogs and webpages follow SEO best practices by optimizing elements like title tags, descriptions, header tags, structured data, etc.

Need help creating optimized content that dominates Google’s search results? Contact Mindstream Media Group today.

Picture This: Best Practices for Sharing Images on Social Media

Posted on by Mindstream Media Group

Eight seconds. That’s a hell of a long time to stay secured in a saddle strapped to the back of a wildly bucking 1,700-pound beast that would love nothing more than to stomp you into the ground. But, it’s pretty dismal in terms of attention span. According to a study from Microsoft, people generally lose concentration after eight seconds. Even goldfish flitting about their bowl have us beat by a second. Facepalm.

Luckily our brain can process images in a fraction of a second, making them ideal short-hand for communication and critical for grabbing attention. This is especially true in social media where we’re inundated with content; everything from what our friend’s kid just did to memes that make us laugh to the coolest new product from one of our favorite brands.

Studies have shown that including images with social media posts improve engagement. But, did you know the types of images that work best varies by platform? Check out what the research says about Facebook vs Instagram.

Fire it up on Facebook

BuzzSumo research found that Facebook posts with images have 2.3 times more engagement than text-only posts. Think about that. For every like you received on a status update with just text, you could have gotten at least two more if it included an image. By including an image along with the content description, you can leverage this learning when sharing blog posts and long-form content like white papers and e-books.

Regardless of what type of image you use, be sure it’s relevant. Make sure it correlates with the content, the meaning is clear and will have the desired impact on the audience. Consider these six types of images that can be used to drive engagement on Facebook:

  1. Photos – We already interact with photos a lot on a daily basis, so it makes perfect sense to integrate them into social media.
  2. Charts – Charts and graphs are a great way to concisely display data in an easily shareable format.
  3. Visual representations – Visuals make it easier to understand and interpret information. Use visuals to complement the text in your posts – let the visual show you and the text tell you.
  4. Comics – The format itself sets an expectation for humor, increasing the chance it will capture the viewer’s attention.
  5. Annotated screenshots – Call outs on a screen grab add clarity and enhance the written information.
  6. Infographics – Can be simplistic, but highly engaging.

You may be surprised to learn that the type of engagement varies based on the type of image used. Research by Convince & Convert found:

  • People like body parts – If you’re going for likes, use an image that includes only a body part, such as a hand holding a product. These images earn 29 percent more likes than an image with a person and 10 percent more likes than an image without a person.
  • Images without a person get shared – If your goal is shares, don’t include a person. Images without a person earn 124 percent more shares than images with people and 15 percent more shares than images showing a body part.
  • Images without people generate comments – If you want to get your customers talking, use an image without a person. Images without a person earn 104 percent more comments than images with people and 59 percent more comments than images showing a body part.

But wait, there’s more. All heavily liked images tend to share these four qualities:

  1. Brightness – Make sure your images are well-lit.
  2. Clarity – Make it easy for the viewer to understand the meaning of your image.
  3. Liveliness – Make your images playful, have fun with them.
  4. Ingenuity – Make your images creative, but don’t go overboard.

When in doubt, check out your own Facebook feed to see what’s being shared and what grabs your attention. For example, which of these posts by clothing brand Shein do you think had the most shares?

The pooch of course! Because it’s cute and relatable, and as soon as you see it you can think of at least a dozen people on your friends list that would get a kick out of it.

Kill it on Instagram

What plays well on Facebook doesn’t necessarily work on Instagram. While images without a person are best on Facebook, the opposite is true on Instagram. Images with faces are 38 percent more likely to receive likes and 32 percent more likely to generate comments than those without.

Curalate analyzed 8 million Instagram photos to determine what characteristics drive the most likes. It’s simplicity for the win here. Heavily liked images on Instagram share these six qualities:

  1. Brightness – Images with high lightness generate 24 percent more likes than dark images.
  2. Space – Images with a high amount of background space generate 29 percent more likes than those without.
  3. Blue hues – Images with blue as the dominant color generate 24 percent more likes than images that are predominantly red.
  4. Single dominant color – Images with a single dominant color generate 17 percent more likes than images with multiple dominant colors.
  5. Low saturation – Images with low saturation generate 18 percent more likes than those with more vibrant colors.
  6. Texture – Images with high levels of texture generate 79 percent more likes than those without.

Consider these successful posts by fashion brand Everlane and activewear brand Lorna Jane.

Bring it on social media

Facebook and Instagram aren’t the only places to grab users’ attention with images. Here are a few tips to help you get visual across social media platforms.

Data visualizations are a great way to simplify complex information, attract attention and encourage engagement. In fact, informative images are three times more likely to be shared, making it a great lead-in to longer form content. Here are some tips for creating successful data visualizations:

  1. Keep it simple – Don’t go overboard with too many ornate frills.
  2. Keep it focused – Don’t include every single finding and statistic.
  3. Keep it streamlined – Use visual hints to guide the reader’s eye to the most important point.
  4. Keep it clean – Use color to clarify not for decoration.
  5. Keep it concise – Use the right type of chart to prevent data clutter.

Calls to action are critical. Lead your viewers to a desired outcome by matching the call to action to the goal of the post and optimizing it for the platform. For example, on Instagram be artful and creative, on Facebook be relatable and on Twitter be newsworthy.

Right-size (in a good way)

Now that you know how to nail the image, make sure it’s the right size for distribution across the various social media platforms. Optimal image sizes vary, and the appropriate dimensions can even be affected by how and where an image is shared. Here’s a handy guide for social images by social network and post type.

Image Dimensions | File Sizes

pixels, width x height

Facebook image sizes

Cover image: 820 x 312 (minimum 400 x 150)

Profile image: ≥180 x 180

Shared post image: 1200 x 630

Shared link preview image: 1200 x 628

Event image: 1920 x 1080

 

 

Twitter image sizes
Twitter Logo - Optimal sizes for images on Twitter

Header image: 1500 x 500 | maximum 5 MB

Profile image: 400 x 400 | maximum 2 MB

In-stream image: 440 x 220

 

 

 

Instagram image sizes

 

Profile image: 110 x 110

Image thumbnail: 161 x 161

Shared photos: 1080 x 1080

Shared videos: 1080 pixels wide

Instagram Stories: 1080 x 1920 (minimum 600 x 1067) | maximum 4 GB

 

 

Pinterest image sizes

Profile image: 165 x 165 | maximum 10 MB

Board cover image: 222 x 150 (minimum 55 x 55)

Pinned image preview: 236 pixels wide

 

 

 

 

Snapchat image sizes

 Geofilters, ads and lenses: 1080 x 1920

 

 

 

 

 

LinkedIn image sizes

Banner image: 1584 x 396 | maximum 4 MB

LinkedIn logo - Optimal sizes for images on LinkedInProfile image: 400 x 400 (minimum 200 x 200) | maximum 10 MB

Cover image: 1536 x 768

Shared image: 350 pixels wide

Shared link preview: 180 x 110

Company logo image: 300 x 300 | maximum 4 MB

 

Company cover image: 1536 x 768 (minimum 1192 x 220) | maximum 4 MB

Company page banner image: 646 x 220 | maximum 2 MB

Square logo (appears in company searches): 60 x 60 | maximum 2 MB

 

Contact us to learn how Mindstream Media Group can help you crush it on social media.