[News Release]: Eastport media agencies merge to form Mindstream Media Group

Mindstream Media Group
January 21, 2020
For Immediate Release

Eastport media agencies merge to form Mindstream Media Group

— Former Southwest Media Group President Eric Schaefer to lead new entity —

 

DALLAS, TX – Three Eastport Holdings agencies–Mindstream Media, Southwest Media Group and Digital Addix—have merged to create a full-solution, $500 million media agency under the name Mindstream Media Group. The new company will be headquartered in Dallas.

“With the intense pressures on today’s CMO to move business forward, there has never been a better time to bring together this level of talent under one unified group,” said Eric Schaefer, newly appointed CEO of Mindstream Media Group and former Southwest Media Group President. “Our media teams from these three companies have worked together over the years, making this a natural evolution. This merger will give us the opportunity to align our talent and full suite of national-to-local media capabilities as we service complex client needs across our offices.”

Mindstream Media Group’s new leadership team also includes Zac Keeney as President, Terry Tanner as Chief Operating Officer and Marti Janson as Chief Client Officer.

The three agencies bring together broad-scale brand media with customized local-level media solutions to drive sales results. Southwest Media Group brings 24 years of traditional and digital media strategy and execution to the combined organization across brands such as Gold’s Gym, Dillard’s, Fiesta Restaurant Group, W.M. Barr and Smoothie King. Mindstream Media and Digital Addix bring their own portfolios of national and international brands, including Samsung, Roto-Rooter, Sony and The UPS Store, to bolster the combined organization’s multichannel media solutions acumen.

Mindstream Media Group continues into 2020 as a Google Premier Partner, Facebook Marketing Partner, Microsoft Advertising Partner, Snapchat Certified Partner, dataxu/Roku Partner, Yext Certified Partner and a member of the 4A’s.

In addition to its Dallas headquarters, Mindstream Media Group operates offices across the United States in New York; San Diego; Milwaukee, St. Louis; Memphis and Nashville, Tennessee; Columbus, Ohio; Peoria, Illinois; and Cedar Falls, Iowa.

Fast-Forward Your Business

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About Mindstream Media Group

Mindstream Media Group, a full-solution media agency, designs and executes sophisticated traditional and digital marketing strategies that deliver sales for national brands and their locations by growing brand awareness and generating qualified local leads. Read more at mindstreammediagroup.com.

About Eastport Holdings

Eastport Holdings owns and operates a diversified portfolio of companies focused on the advertising and media industry throughout North and South America. Eastport Holdings’ principals developed their experience over 30 years in media and marketing and 25 years of direct investments and corporate finance.

[News Release]: Mindstream Media Group Named Preferred Agency Partner By Facebook

Mindstream Media Group, a locally-focused, national media agency, is proud to announce it has been named a Preferred Agency Partner by social media giant, Facebook.

The new Facebook Marketing Partners for Agencies program provides access to tools, resources and ongoing education designed to help empower agencies to drive value for their clients. This access will help Mindstream Media Group continue to crush the media game for advertisers.

“It’s great to be recognized for our expertise in the advertising industry, specifically in regard to Facebook, as the platform plays a significant role in much of our client strategy,” said Bailey Bosson, Vice President, Digital Media Services at Mindstream Media Group. “Over the last year we’ve increased spend within the platform by over 775 percent. Clients know they can rely on us not only for our platform knowledge but they trust us as a partner acting with their best interests in mind.”

The Preferred Agency Partner status is one of many industry-leading designations for Mindstream Media Group, which is also a Google Premier Partner, Microsoft Advertising Partner, Yext Preferred Partner and Snapchat Certified Partner. This recognition will help Mindstream continue its clients’ success and opportunities within the social landscape.

Bailey Bosson continues:  “Facebook is consistently rolling out new features to help build, execute and measure marketing campaigns, which help solve the needs of our corporate and franchise clients. We’re excited for the continued growth of the platform and to stay on top of these changes through our partnership.”

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ABOUT MINDSTREAM MEDIA GROUP

Mindstream Media Group, a full-solution media agency, designs and executes sophisticated traditional and digital marketing strategies that deliver sales for national brands and their locations by growing brand awareness and generating qualified local leads. Read more at mindstreammediagroup.com.

CONTACT

Zac Keeney
President, Mindstream Media Group
zkeeney@mindstreammediagroup.com

[News Release] Hospital for Special Surgery Enjoys Growth in New Patient Appointments through Media Strategy

Hospital for Special Surgery Enjoys Growth in New Patient Appointments through Media Strategy

 

NEW YORK, N.Y. – Hospital for Special Surgery (HSS), the No. 1 Orthopedic Hospital in the United States for nine years, has experienced notable increases in new patient appointments resulting from a shift in paid media strategy.

Developed in partnership with their agency, Mindstream Media Group, HSS is experiencing a 31 percent quarter-over-quarter lift in appointments, and they’re not relying on higher media spending to make it happen. In fact, during the same timeframe, HSS experienced a 45 percent decrease in the cost per appointment.

To increase media efficiency, HSS worked with Mindstream Media Group to define a strategy for each service line, outpatient center and geographic area requiring support. Key structural campaign updates were also needed to move HSS campaigns from a siloed approach to a full-funnel, sequential messaging strategy focusing on the prospective patient’s journey to a world-class HSS solution. 

“HSS is an ideal client partner. It’s because of their willingness to share business insights, collaborate on new ideas, and test and launch new plans that we were able to shape their media strategy around the patient,” said Zac Keeney, president at Mindstream Media Group. “Since arranging an orthopedic procedure can be somewhat involved, our plan was designed to guide those potential patients through the various stages of discovery, research and decision making without inundating them with a single message that loses value over time.”

Mindstream Media Group shifted from individual platform efforts to an all-encompassing campaign to bring together key media channels like Facebook, Google and Bing search, video and programmatic display to match those journeys and ultimately connect the right patient with the right HSS solution, creating efficiencies for the patient and HSS.

Mindstream Media Group and HSS partnered with Ogilvy NY, HSS’s creative agency, to build assets needed to make the campaigns come to life.

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About Mindstream Media Group

Mindstream Media Group, a full-solution media agency, designs and executes sophisticated traditional and digital advertising strategies that deliver sales for national brands by growing brand awareness and generating qualified local leads. The agency manages media strategies across paid search, social, display and video, television/OTT, radio, OOH, content marketing and creative services for brands like Edward Jones, The UPS Store, Samsung and IZOD. Mindstream Media Group is a Google Premier Partner, Microsoft Advertising Partner, Facebook Preferred Agency Partner and Snapchat Certified Partner. Mindstream Media Group’s teams work across the country from New York City to San Diego and is headquartered in Dallas. Learn more at mindstreammediagroup.com.

About HSS

HSS is the world’s leading academic medical center focused on musculoskeletal health. At its core is Hospital for Special Surgery, nationally ranked No. 1 in orthopedics (for the ninth consecutive year) and No. 3 in rheumatology by U.S. News & World Report (2018-2019). Founded in 1863, the Hospital has one of the lowest infection rates in the country and was the first in New York State to receive Magnet Recognition for Excellence in Nursing Service from the American Nurses Credentialing Center four consecutive times. The global standard total knee replacement was developed at HSS in 1969. An affiliate of Weill Cornell Medical College, HSS has a main campus in New York City and facilities in New Jersey, Connecticut and in the Long Island and Westchester County regions of New York State. In addition, HSS will be opening a new facility in Florida in late 2019. In 2018 HSS provided care to 135,000 patients and performed more than 32,000 surgical procedures, and people from all 50 U.S. states and 80 countries travelled to receive care at HSS.