Mindstream Media Group Celebrates 20th Anniversary With Dillard’s

On September 11, Mindstream Media Group celebrates a 20-year business relationship with Dillard’s. We are proud to have maintained such a lengthy partnership with the national department store chain, as it confirms the value provided to the brand through innovative and impactful advertising and media strategy. We are looking to the future and are excited to continue bringing integrated, multichannel solutions with positive business results to the Dillard’s brand.

Dillard’s Inc. was founded by William T. Dillard in 1938 in Nashville, Arkansas and is now headquartered in Little Rock, Arkansas. Dillard’s Inc. department store chain now ranks among the nation’s largest fashion retailers, with 250 locations and 32 clearance centers spanning 29 states and operates online at dillards.com.

Dillard’s “focuses on delivering style, quality and value to its customers by offering premium fashion apparel, beauty and home collections from both national and exclusive brand sources. Dillard’s complements this curated merchandise assortment with exceptional, client-focused customer care.”

When Dillard’s joined the agency client roster in 2001 (formerly as Southwest Media Group), it grew the size of the agency business by almost 50 percent. It also was the first of many retail clients to follow. Now, 20 years later, the partnership continues to grow and evolve along with the rapidly changing media landscape.

Celebrating 20 Years


About Mindstream Media Group

Mindstream Media Group is a national, full-solution media agency comprised of bold, strategic advisors who exist to Fast-Forward Your Business. We understand the need for urgency at all times, operating at an energetic pace to deliver meaningful progress on well-defined goals. With a full range of digital and traditional capabilities, Mindstream Media Group works with national and multi-location brands to scale momentum and growth.

[News Release]: Eastport media agencies merge to form Mindstream Media Group

Mindstream Media Group
January 21, 2020
For Immediate Release

Eastport media agencies merge to form Mindstream Media Group

— Former Southwest Media Group President Eric Schaefer to lead new entity —


DALLAS, TX – Three Eastport Holdings agencies–Mindstream Media, Southwest Media Group and Digital Addix—have merged to create a full-solution, $500 million media agency under the name Mindstream Media Group. The new company will be headquartered in Dallas.

“With the intense pressures on today’s CMO to move business forward, there has never been a better time to bring together this level of talent under one unified group,” said Eric Schaefer, newly appointed CEO of Mindstream Media Group and former Southwest Media Group President. “Our media teams from these three companies have worked together over the years, making this a natural evolution. This merger will give us the opportunity to align our talent and full suite of national-to-local media capabilities as we service complex client needs across our offices.”

Mindstream Media Group’s new leadership team also includes Zac Keeney as President, Terry Tanner as Chief Operating Officer and Marti Janson as Chief Client Officer.

The three agencies bring together broad-scale brand media with customized local-level media solutions to drive sales results. Southwest Media Group brings 24 years of traditional and digital media strategy and execution to the combined organization across brands such as Gold’s Gym, Dillard’s, Fiesta Restaurant Group, W.M. Barr and Smoothie King. Mindstream Media and Digital Addix bring their own portfolios of national and international brands, including Samsung, Roto-Rooter, Sony and The UPS Store, to bolster the combined organization’s multichannel media solutions acumen.

Mindstream Media Group continues into 2020 as a Google Premier Partner, Facebook Marketing Partner, Microsoft Advertising Partner, Snapchat Certified Partner, dataxu/Roku Partner, Yext Certified Partner and a member of the 4A’s.

In addition to its Dallas headquarters, Mindstream Media Group operates offices across the United States in New York; San Diego; Milwaukee, St. Louis; Memphis and Nashville, Tennessee; Columbus, Ohio; Peoria, Illinois; and Cedar Falls, Iowa.

Fast-Forward Your Business


About Mindstream Media Group

Mindstream Media Group, a full-solution media agency, designs and executes sophisticated traditional and digital marketing strategies that deliver sales for national brands and their locations by growing brand awareness and generating qualified local leads. Read more at mindstreammediagroup.com.

About Eastport Holdings

Eastport Holdings owns and operates a diversified portfolio of companies focused on the advertising and media industry throughout North and South America. Eastport Holdings’ principals developed their experience over 30 years in media and marketing and 25 years of direct investments and corporate finance.

[News Release]: Mindstream Media Group Named Preferred Agency Partner By Facebook

Mindstream Media Group, a locally-focused, national media agency, is proud to announce it has been named a Preferred Agency Partner by social media giant, Facebook.

The new Facebook Marketing Partners for Agencies program provides access to tools, resources and ongoing education designed to help empower agencies to drive value for their clients. This access will help Mindstream Media Group continue to crush the media game for advertisers.

“It’s great to be recognized for our expertise in the advertising industry, specifically in regard to Facebook, as the platform plays a significant role in much of our client strategy,” said Bailey Bosson, Vice President, Digital Media Services at Mindstream Media Group. “Over the last year we’ve increased spend within the platform by over 775 percent. Clients know they can rely on us not only for our platform knowledge but they trust us as a partner acting with their best interests in mind.”

The Preferred Agency Partner status is one of many industry-leading designations for Mindstream Media Group, which is also a Google Premier Partner, Microsoft Advertising Partner, Yext Preferred Partner and Snapchat Certified Partner. This recognition will help Mindstream continue its clients’ success and opportunities within the social landscape.

Bailey Bosson continues:  “Facebook is consistently rolling out new features to help build, execute and measure marketing campaigns, which help solve the needs of our corporate and franchise clients. We’re excited for the continued growth of the platform and to stay on top of these changes through our partnership.”



Mindstream Media Group, a full-solution media agency, designs and executes sophisticated traditional and digital marketing strategies that deliver sales for national brands and their locations by growing brand awareness and generating qualified local leads. Read more at mindstreammediagroup.com.


Zac Keeney
President, Mindstream Media Group