In advertising, you don’t want to cast a wide net and waste money. Thanks to smartphones, you have the opportunity to target consumers using location and user intent. Geo-fencing provides precise targeting so that you can identify and reach consumers who are most likely to buy in your area.
Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point last week when its stock fell below the IPO price of $17 per share.
But if Snap’s recent moves are any indication, the company has a plan to right the ship, and that plan is to go local.
Snapchat, with its growing base of young users, is all about capturing and sharing moments in time. For users, where these moments happen is often just as significant as what they’re doing. Snap seems to understand that premise and the company has made significant efforts to improve location-based features in the app. These efforts have enhanced the app’s user experience and made Snapchat a more enticing advertising vehicle for local businesses and multi-location brands…
To learn more about Snapchat’s local efforts, check out the full post on LSA Insider.
![[Video]: Geo-fencing Drives Local Consumers to Your Location](https://mindstreammediagroup.com/wp-content/uploads/2017/08/Geo-targeting-Header.png)
