In advertising, you don’t want to cast a wide net and waste money. Thanks to smartphones, you have the opportunity to target consumers using location and user intent. Geo-fencing provides precise targeting so that you can identify and reach consumers who are most likely to buy in your area.
There is a growing number of consumers turning to online search to find local business information. And, with the rise of connected mobile devices allowing consumers to search on-the-go, this trend is only going accelerate. For multi-location brands and local businesses, local search results are a great an opportunity to connect with a massive audience of interested consumers.
Related content: 5 steps to optimize your brand’s presence for local searches on Google
![[Video]: Geo-fencing Drives Local Consumers to Your Location](https://mindstreammediagroup.com/wp-content/uploads/2017/08/Geo-targeting-Header.png)
![[Video]: Taking Control of Your Presence on Google](https://mindstreammediagroup.com/wp-content/uploads/2017/05/Local-search-video-featured-image.png)