Webinars and Videos Archives - Page 3 of 3

[Webinar]: E-commerce Strategies to Grow Your Business

Posted on September 19, 2017January 31, 2020 by Mindstream Media Group

E-commerce continues to grow and with 2017 Holiday Shopping season just around the corner, it’s a great time to find ways to maximize your e-commerce business. In our latest webinar, we examined the biggest opportunities in online retail, and how you can amplify your marketing strategy to open up new acquisition channels online.

This webinar covers:

How to plan for seasonality and budgeting
Defining your goals and KPIs
Building a data-driven customer profile
Finding the most important marketing channels for your site
Optimizing your product data feed in Google, Facebook, Amazon and beyond

Presenter

Adam de Jong | Mindstream Media Group

[Video]: Geo-fencing Drives Local Consumers to Your Location

Posted on July 27, 2017 by Mindstream Media Group

Geo-fencing Targeted Audiences

In advertising, you don’t want to cast a wide net and waste money. Thanks to smartphones, you have the opportunity to target consumers using location and user intent. Geo-fencing provides precise targeting so that you can identify and reach consumers who are most likely to buy in your area.

Watch our video to learn how you can use geo-fencing to grow your brand.

[Video]: Taking Control of Your Presence on Google

Posted on May 19, 2017 by Mindstream Media Group

The Building Blocks of Local Search

There is a growing number of consumers turning to online search to find local business information. And, with the rise of connected mobile devices allowing consumers to search on-the-go, this trend is only going accelerate. For multi-location brands and local businesses, local search results are a great an opportunity to connect with a massive audience of interested consumers.

Watch our video to learn how you can optimize your brand for local search.

[Webinar] How Social Ads Can Transform Your Brand

Posted on March 15, 2017January 24, 2020 by Mindstream Media Group

A social media presence is no longer a complementary piece that’s nice for brands to have, it’s an essential component of a holistic marketing strategy. In 2017, 70 percent of internet users and 60 percent of the population in the United States will be on at least one social media platform, according to eMarketer.

Brands understand there’s a big opportunity to connect with potential customers on social media. According to eMarketer, social media ad spending is expected to reach $20 billion in 2017, a roughly 30 percent increase from 2016, and $30 billion by 2019.

Check out the webinar below to learn how social advertising can become a key component in your brand’s marketing strategy. You’ll hear about the latest trends, tactics and how other brands are using social ads.

Webinar topics

Overcoming challenges in social advertising
Selecting the right platform for your target audience
Ensuring you’re reaching your target audience at the right moment
Understanding key metrics to measure performance
How top brands are successfully using social ads

Featured Speakers:

Bijan Malaklou – Paid Social Media Manager
Bailey Bosson – Director, Paid Media
Troy Dowell – VP, Business Development