The vast majority (86 percent) of B2C brands will use Content Marketing to connect with target audiences this year, with three-fourths of them planning on increasing their Content Marketing spend in the future. But, only about a third of those brands classified their Content Marketing as mature (25 percent) or sophisticated (9 percent).
Related – Content Marketing 101: The Ultimate Collection of Content Marketing Statistics
If your brand isn’t using Content Marketing (or needs help growing your current efforts), our latest infographic is for you. It’s filled with stats to you get motivated to start leveraging content to reach target audiences.
[Infographic]: Top 10 Reasons Why Your Brand Needs Content Marketing
Need help with your Content Marketing campaigns? Contact Mindstream Media Group to see how our Content Marketing solution connects brands with the right audiences at the right times.
Want to learn more about Content Marketing? Check out our Content Marketing 101 series and subscribe to our blog while you’re there to get the latest updates delivered right to your inbox.
Recapping the Top 10 Reasons Your Brand Needs Content Marketing
- People spend more time online than with any other media, giving brands plenty of opportunities to connect with digital audiences.
- Internet audiences see so much content every day it’s easy to get lost in the noise. Content Marketing helps break through the clutter.
- Most companies have already implemented Content Marketing and have plans to increase their investment.
- The good news for brands who haven’t kicked off Content Marketing efforts is that most other brands are still getting the hang of it so there’s still time to catch up.
- Brands who commit to implementing Content Marketing campaigns are seeing more success as they mature.
- Content Marketing efforts impact consumer action throughout the buying journey, especially top-of-the-funnel activity.
- The more content a brand produces, the more impact those efforts have on business goals like generating leads.
- The average blog post is getting longer, which means they take longer to write. But, longer blog posts yield the most success.
- Consumers expect content that’s specific to their needs and wants throughout the Buying Journey. It’s up to brands to deliver. (Download our template to learn how to create buyer personas.)
- Most brands lack the in-house talent to create long-form, custom content to move the needle on Content Marketing campaigns.
To reach the right audiences, brands need to look beyond demographics and target display campaigns based on consumer intent and behavior – including the searches they conduct, the content they read and the places they visit. This allows brands to deliver messages that align with consumers’ needs at each stage in the buying cycle to turn unaware consumers into loyal customers.
Download our infographic and read about:
- Five display targeting strategies to reach the right audiences at the right stage in the buying journey
- How consumer behavior and intent help you find the right audiences
- How display advertising can drive consumers through the buying journey
When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or cyclical. It’s about understanding what consumers need at each stage of the buying journey and delivering them the right message at the right time.
This is especially true for multi-location brands, who not only have to define target audiences by demographics, behavior and intent like any other brand, they also need to refine that audience to consumers within a set radius from their locations.
With this infographic, you will learn:
- How the flow of the buying journey has changed for multi-location brands
- What multi-location brands should be doing to reach consumers at each stage of the journey
Related: 3 Strategies to Help Multi-location Brands Connect with Local Consumers
From our Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere.
As a multi-location brand marketer, you know about the unique challenges your business faces when it comes to identifying and reaching target audiences. Not only do you have to define target audiences by demographics, behavior and intent like any other brand, you also need to refine that audience to consumers within a set radius from your locations.
This playbook was designed to help multi-location brand marketers develop cohesive marketing strategies that connect with target audiences and drive results at the local level.
What you can expect to learn from this playbook:
- How the buying journey has changed for multi-location brands’ customers
- Three local marketing strategies multi-location brands should be leveraging
- How to determine the right media mix for your multi-location brand
Contact Mindstream Media Group to learn how our digital marketing solutions can help your multi-location brand connect with local consumers.
It feels like the holidays start earlier every year, which means retail brands need to set their holiday marketing strategies now to help shoppers make crucial buying decisions. That’s why Mindstream put together this collection of holiday shopping trends and tips.
Download our guide to learn:
- Six tips to help retail brands make the most out of their marketing efforts this holiday season.
- The new holiday season buying journey – including the impact of digital devices on holiday shopping habits.
- The growing role of e-commerce in the holiday shopping experience.
Did you know?
- 54 percent of consumers start their holiday shopping research in October or earlier.
- One-third of consumers start making holiday shopping purchases before November.
From the Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere.
Let’s face it, we’re addicted to our phones. By the end of 2016, 81 percent of people in the United States over the age of 13 owned a smartphone. And, users spend more than three hours every day on their phones on non-voice activities. Our phones are the first thing we think of when we wake up in the morning and they’re by our side until we go to sleep at night.
So what does all of this smartphone dependence mean for advertisers? The short answer: A lot. Smartphones are more than a vehicle to serve ads, they’re also a helpful tool for advertisers to identify and build target audiences.
Geo-fencing is a supercharged targeting tactic that leverages the power of our phones to help brands deliver relevant digital ads to local consumers anytime, anywhere on the one device that’s always by their side.
Download our latest Digital Marketing Playbook to learn about:
- The important role smartphones play in our daily lives
- The benefits of using Geo-fencing to reach consumers on their smartphones
- Three Geo-fencing tactics to help your brand reach local consumers