Month: March 2018

[Video]: Cutting through the Clutter – Why Your Brand Needs a Blog

Posted on by Mindstream Media Group

Why does your brand need to create a blog?

Consumers face a daily onslaught of branded messaging – TV commercials, billboards, radio spots, search ads, display banners, sponsored social posts, etc. Studies show that consumers see up to 10,000 brand messages a day. On top of that, the internet is cluttered with all types of other messaging – every minute, users share:

  • 3.3 million Facebook posts
  • 448,000 tweets
  • 500 hours of video on YouTube
  • 66,000 photos on Instagram
  • More than 1,400 blogs on WordPress

It can seem as if brand advertisers are throwing everything they can at consumers just too see what sticks, which creates a lot of clutter for consumers to sift through (or simply ignore). There’s too much noise out there for consumers to pay attention to all 10,000 or so branded messages they encounter daily. But, that doesn’t mean advertisers should stop trying. Brands just need to focus on creating relevant, unique and customized messages for specific audience groups.

Breaking through the clutter with Content Marketing

There are plenty of strategies available for brands to improve their messages’ chances of breaking through the clutter – better targeting tactics, more relevant and interesting advertising creative and more deliberate ad copy are all great starts. But, sometimes consumers don’t want to be advertised to, they want to be communicated with. In these cases, creating blogs and other Content Marketing pieces can be a great way for brands to connect with audiences and deliver messages they actually want to consume.

Check out the video above to learn how creating a blog (or improving your current one) can benefit your brand. And, if you want to learn more about blogging and Content Marketing, read more here.

Ready to get started blogging? Contact Mindstream Media Group.

“Why Your Brand Needs to Create a Blog” – video stat sources:
  • The average consumer is exposed to up to 10,000 brand messages a day – American Marketing Association, “Why Your Customers’ Attention is the Scarcest Resource in 2017,” July 2017
  • Every minute, users upload 3.3 million Facebook posts, 448,000 tweets and 1,440 blog posts on WordPress – Smart Insights “What happens online in 60 seconds?” February 2017
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Tell Your Brand Story to Millennials on Instagram and Snapchat

Posted on by Mindstream Media Group

In 2015, Millennials were the largest living generation in the United States. The generation doesn’t currently match its money to its population numbers, however. They hold only about one-sixth of the country’s wealth, but that will be changing quickly in the coming years.

By 2025, when Millennials will account for 75 percent of the workforce, their purchasing power and share of wealth will more evenly match their numbers. Millennials are finally seeing the light at the end of the economic tunnel, so to speak, and marketers should work to earn their loyalty and recognition now — before they really start spending those earnings. The easiest place to work toward that goal is social media.

To read more on this story, check out the original post on Franchising.com.

Mindstream Media Group Named Among Yext’s First Preferred Partners

Posted on by Mindstream Media Group

Mindstream Media Group earned Yext’s new Preferred Partner status by managing some of the nation’s premier brand listings, local SEO and reputation programs on Yext’s platforms.

Yext, a leader in Digital Knowledge Management, provides the technology for dispensing accurate brand location data across a vast network of search engines, maps and directories, while Mindstream Media Group manages the advertiser partnerships, sets the strategy and uses performance to optimize programs.

In 2017, Mindstream Media was named Yext’s Trailblazing Agency of the Year for its creative, holistic view of advertising and data strategies allowing its clients to better compete using Yext solutions. In 2011, Mindstream Media (then Marquette Group) was one of Yext’s initial digital agency partners.

“Mindstream is a leader and innovator in leveraging Digital Knowledge Management technology to put its clients in control of their information everywhere,” said Jonathan Cherins, EVP of Partner at Yext. “We’ve been working closely together for years, and we’re proud to have them as one of our first Preferred Partners.”

Yext’s Preferred Partner Program allows greater collaboration between Yext and Mindstream Media Group on behalf of Mindstream’s advertising clients, increased support from Yext, more advanced product training and co-marketing opportunities.

“Utilizing the Yext technology platform brings a tremendous value to our clients and allows full control of individual location data online. We are proud to support many of our clients who have been recognized as leading their industry in local online presence. Yext continues to be ahead of the curve on driving further technology in the local online space, and our clients benefit directly from their continued focus.” said Marti Janson, Mindstream Media Group’s Chief Client Officer.

Want to learn more about how Mindstream and Yext work together to manage brands local online presence? Check out our Local Search solutions or contact us for more information.

[SlideShare]: 25 Content Marketing Statistics Every Marketer Needs to Know

Posted on by Mindstream Media Group

Content Marketing is a popular way for brands to reach target audiences with creative, relevant and engaging content. In fact, 86 percent of B2C brands and 91 percent of B2B brands are currently using Content Marketing, according to the Content Marketing Institute.

If you’re interested in Content Marketing and want to know more about how brands are using strategic content pieces to connect with consumers, check out the newest SlideShare from Mindstream Media Group:

25 Content Marketing statistics every marketer needs to know

View original on SlideShare

Our Content Marketing statistics collection covers topics like:

  • How Content Marketing helps brands connect with huge audiences of dedicated internet users.
  • Consumers reliance on the internet to find the information they need to make purchase decisions.
  • The kind of content that brands need to create to cut through the online clutter.
  • How brands are fine-tuning their Content Marketing efforts and strategies.
  • The return on investment for brands who fully invest in Content Marketing.
  • How improving process, strategy and procedure can provide a huge boost to Content Marketing efforts.
  • The challenges brands face when managing their content efforts internally.
  • How creating high-quality content drives incremental Content Marketing success.

Related – [Infographic]: Top 10 Reasons Why Your Brand Needs Content Marketing

Are you ready to stop blending in and start standing out? Outshine your competitors with Content Marketing campaigns from Mindstream Media Group. Contact us to learn more.

Not ready yet? No problem. Check out our Content Marketing 101 series to learn how Content Marketing can help your brand reach potential customers.