How to Optimize Local Listings for the COVID-19 Rebound

During coronavirus quarantine, sites like Google, Facebook and Yelp became lifelines for users looking for business information. As many businesses begin to reopen and the world starts to adapt to a new normal, it is important to ensure that your location information is being updated on prominent sites where consumers are searching for local business information. We’re working closely with our multi-location brands to ensure individual location information is up to date across these critical platforms. Click here for a handy downloadable checklist to keep track of your update progress.

Update Google My Business Listing Information

• Remove temporarily closed status
• Remove “Temporarily Closed” from Business Name, if applicable
• Ensure accurate Hours, Phone Number and Website
• Add Appointment and/or Order Online URL, if applicable
• Ensure Attributes are updated
• Update your website location page, if applicable

Google Posts and Events for Communication

• Let customers know a date your location will open
• Advertise current promotions
• Make customers aware of the precautions your business is taking

Additional Items

• Update Google Q&A – This section is a great way to keep your customers informed with anticipated questions, and/or repeat questions you get, such as: What precautions is your business taking? Do I have to wear a mask? Do you have special hours?, etc.
• Review Management – Continue monitoring and responding to reviews.

Update Facebook Profile Information

• Remove temporary closed status
• Ensure accurate Hours, Phone Number and Website
• Use Posts and Events to notify consumers of reopening, updated hours, etc.
• Utilize Facebook ads to promote your business

Update Yelp Profile Information

• Remove temporary closed status
• Ensure accurate Hours, Phone Number and Website
• Add Appointment URL, if applicable
• Apply new “Virtual Service Offerings” attribute, if applicable
• Share updates via Customized Banners and Yelp Connect
• Advertise current promotions
• Update Business Highlights – Yelp has recently introduced new highlights that allow businesses to showcase availability and offerings during COVID-19.

For multi-location marketers, keeping location information for hundreds or even thousands of locations up to date can be tricky. Do you find yourself having to update information on several different sites and think, “there has to be a better way”? Need help with Review Management or Facebook advertising? Mindstream Media Group has several solutions to help with listings management, review management and digital advertising (paid search, social or display). Contact us today for more information!